Kinnersley Kent Design is delighted to announce the launch of the 1st Middle Eastern House of Fraser, located in the World Trade Center, Central Market, Abu Dhabi. The new development by Aldar was designed by Foster & Partners as a fusion between classic Arabian architecture and chic modern design. House of Fraser exclusively anchors the new development. Kinnersley Kent Design has completed the design of House of Fraser's first international store: a showpiece flagship spanning 100,000 sq ft over four floors, opening on the 23rd October 2013. House of Fraser takes prime position in Central Market. The new development will host a further 150 high end boutiques, casual dining restaurants and an eight-screen cinema in the heart of downtown Abu Dhabi. It forms part of a relaxed spacious environment with an abundance of natural light and greenery. The regeneration of this historic district is part of Vision Abu Dhabi 2030. The design of the new Abu Dhabi store combines the brand's British elegance and sophistication with a strong, glamorous local identity. It embodies the sleek sophistication that Kinnersley Kent has made the signature of House of Fraser, and specifically adapted for the local market. Says Mick Kent, Founding Partner at Kinnersley Kent Design: “Having worked with House of Fraser in the UK for many years and having design studios in both London and Dubai, Kinnersley Kent Design is ideally placed to create the first Middle Eastern store for House of Fraser, in Abu Dhabi. Not only do we understand the intricacies of this iconic British brand but our local knowledge, coupled with our understanding of cultural preferences and differences, put the brand in a very strong position to inspire and delight local shoppers and facilitate future international growth across the region.” It follows the partnership between House of Fraser, the UK's largest department store chain, and Retail Arabia International, to bring the iconic UK brand to the Middle East. Nabil Daud, CEO of Retail Arabia International, says “We are confident that House of Fraser – Abu Dhabi, which is the first international flagship store of the brand, will be a strong addition to the retail landscape in the UAE and we look forward to growing the brand across the Middle East. House of Fraser will bring many new brands to the city as well as an unparalleled level of services and offerings, which will set a new standard to the retail experience in the City. We appointed Kinnersley Kent Design because their expertise in department store design and the Internationalization of brands are second to none. They have truly done a great job.' John King, CEO of House of Fraser agrees: “We are extremely excited to be opening our first international store in Abu Dhabi. As the UK's most premium department store group with a unique heritage, we're thrilled to see how well the new store captures the House of Fraser identity and brings our brand to life for the Middle Eastern consumer.”
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