Panasonic Demonstrates World's Smallest Short Throw Lens at GITEX 2013

The new ultra-short-throw lens ET-DLE030 enables large-screen projection from a short distance

Dubai, United Arab Emirates, 22nd October 2013 – Panasonic demonstrated an innovative new short-throw projector lens designed to project large images in tight spaces, for a range of digital signage and staging applications at GITEX 2013.

Panasonic's new ultra-short-throw lens ET-DLE030 enables large-screen projection from a short distance. Applications greatly expand for digital signage in show windows, stores, train stations, and other locations.

Commenting on the new ultra short throw lens for Panasonic, Mr Yuichiro Suzuki, said, “Over the years Panasonic has accumulated short throw technology know-how over the years. This new lens with the world's shortest throw is an integration of Panasonic's optical engineering and projector engineering technology and creates a new dimension whilst uplifting and expanding the usage of projectors across various verticals and industries. The projector has a ratio of approx 0.38:1 with WUXGA and is compatible with a wide range of single chip projectors from 5,000 lumens to 10,000 lumens. In short, we would like to say, that with this unique product from Panasonic, you can make the impossible, possible!”

By mounting the newly developed ET-DLE030 ultra-short-throw lens onto Panasonic's 1-chip DLP™ projector, the projection distance can be shortened by approximately 60 % compared with other Panasonic short throw projectors.

This huge savings in space opens new opportunities and usage for projection in spots where previously not possible - such as places where the ceiling is too high, or where there is not enough front or rear space for projecting.

The ET-DLE030 ultra-short-throw lens makes it possible to install projectors in spaces that were never before possible. Thus applications greatly expand for digital signage in show windows, stores, train stations, and other locations.

Large images can be projected onto a screen at the back of a shallow show window without blocking the view of the products on display. Similarly, projection onto a large screen or where the ceiling was too high or where the stage was too shallow, becomes possible with this lens. Likewise, dead space, such as pillars, can be used to save space compared to conventional installations.

That's not all, with the new lens advanced image content can also be displayed in facilities where there previously wasn't enough space to install a projector, greatly increasing the power of the attraction.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)

Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as ‘Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic's group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

PMMAF website:http://www.panasonic.ae