Toshiba Announces New TV Strategy with Introduction of TVs

Designed to Provide a Truly Exciting Viewing Experience

Dubai, UAE - Toshiba Gulf FZE today announced its new strategy for driving growth in Middle East markets, and underlined its commitment to the fast growing region with the launch of the Toshiba “Pro Theatre”, a new line-up of LED TVs designed to provide viewers with a truly exciting viewing experience.

Toshiba positions growth in the Middle East economies as the cornerstone of its strategy. By providing a broad range of high-value products that are closely attuned to the demands and changing lifestyles of consumers here, Toshiba aims to achieve a regional market share of more than 15% in unit terms by the end of Fiscal Year 2014.The Toshiba “Pro Theatre” line-up is the first step to achieving this goal.

“The core value of TVs is　to maximize the excitement that viewers get from the large screen. That's ‘the entertainment power of TV,'” said Koichiro Oshima, Managing Director of Toshiba Gulf FZE . “Movies give us our most immersive viewing experiences, because viewers can feel the passions and thoughts that the writer, director and film crew turn into a stunning reality. We want to do the same with the ‘Pro Theatre' TVs. Using our superb image processing technologies, we want to offer viewers the ‘Best TVs for Watching Movies'”.

Toshiba will launch three new series of ‘Pro Theatre' in the Middle East market: the flagship L9300 Series; the L4300 series, Toshiba's first TVs with the Android™ operating system; and the L3300 series featuring “Turbo LED” and “Detail Booster”.

All of the TVs in the “Pro Theatre” line-up feature “Intelligent Auto View”, a new technology that monitors room brightness and other aspects of the viewing environment. It then automatically adjusts picture parameters, such as color temperature, color depth, sharpness and backlighting. Meticulous fine tuning of these characteristics ensures that the “Pro Theatre” line-up delivers optimal movie quality at all times. This new technology is grounded in studies of human brain-eye characteristics and analysis of the picture parameters in the professional monitors used by film makers.

■ L9300 series - Flagship TVs
Featuring four times the resolution of today's 1080p full HD TVs, the L9300 series delivers the ultimate viewing experience for movies and TV shows. Powered by Toshiba's proprietary CEVO 4K and equipped with a Quad core CPU, the L9300 series delivers the highest quality Ultra HD image processing, including “Resolution Restoration” to restore clean, near Ultra HD image quality from less than 4K content, and “Surface Brilliance Enhancement” that brings images to life like never before.

With over eight million pixels on an Ultra HD display, the L9300 series allows viewers to sit closer to the screen than a standard HD TV set without being distracted by the pixel structure. Not only that, Toshiba's advanced image processing technologies allow viewers to enjoy pin-sharp images and make small text easy to read. With this flagship series, Toshiba expects to establish a strong presence in Middle East's high-end TV market.

The L9300 series, available in 58- and 84-inch models, is scheduled to ship in the fourth quarter of 2013.

■L4300 Series - Toshiba's first TV with the Android™ OS
Alongside an exciting home viewing experience and superb picture quality, for those viewers who want the extended viewing pleasure of access to the internet and its universe of content, Toshiba offers the L4300 series, its first “TV with Android™. It opens up access to the immense array of Android™ apps and offers a convenient way to browse and enjoy content. The L4300 series also supports YouTube™, and images from the video sharing website are reproduced clearer and smoother thanks to Toshiba's superb image processing technology.

The L4300 series, available in 39- and 50-inch models, is scheduled to ship in the fourth quarter of 2013.

■L3300 series – Innovative “Turbo LED” and “Detail Booster”
The L3300 series showcases two of Toshiba's latest innovations in image processing: “Turbo LED” and “Detail Booster”. “Turbo LED” boosts brightness dramatically, by 50%[1], delivering clearer, smoother images with superb resolution. The feature is controlled by the viewer and can be used when needed, keeping power consumption to a reasonable level. “Detail Booster” enhances both resolution and image texture. It improves overall resolution by restoring image edge sharpness affected by the upscaling process, while texture enhancement analyses the original images and hones a stereoscopic effect by strengthening their brilliance. With brighter, cleaner pictures, it delivers greater viewing pleasure. The L3300 series also supports YouTube™.　The L3300 series, available in 39 inch models, is scheduled to ship in October 2013.

■L2300 series – Large screen cinematic experience at home
These 50- and 58-inch large screen TVs are great for entertainment, as they support enhanced compatibility with 28 video formats for movie playback and documentaries, providing viewers with breath taking cinematic effect in the comfort of the home.

The L2300 series also takes sound quality to an even higher level. Bass gives body to sound. Without it, audio is washed out; with it, it is muscular and realistic. The Power Bass Booster uniquely enhances the really low frequencies in the bass band, strengthening its overall impact. The result is a forceful bass presence that reproduces a clearer, more dynamic sound. The L2300 series provides the ultimate home theatre with true-to-life large screen cinematic experience.

The L2300 series is scheduled to ship in October 2013.

The global TV trend is to big screens and high definition. The new “Pro Theatre” line-up reflects this and adds much more. Drawing on Toshiba's leading-edge imaging technologies to enhance picture quality and create precise images, Toshiba continues to deliver a truly exciting viewing experience on bigger and better screens.