Emerson Network Power Announces Innovation Partnership Program for the Middle East

Emerson Network Power aims to grow Middle East channel business with Mindware

Dubai, UAE [October 20 , 2013] – Emerson Network Power, a business of Emerson (NYSE:EMR) and global leader in maximizing availability, capacity and efficiency of critical infrastructure, today announced that it will be launching its Innovation Partnership Program across the Middle East, starting with the UAE and in partnership with Mindware. The program will extend to the Kingdom of Saudi Arabia, Qatar, Jordan and Lebanon.

The announcement builds on last year's strategic alliance with regional distributor Mindware in the Middle East and North Africa (MENA) which bolstered its capability to deliver  world-class critical infrastructure products and solutions to the region's fast-growing small-to-medium sized business market.

Peter Lambrecht, vice president sales IT and finance segment for Emerson Network Power in Europe, Middle East and Africa, said: “The launch of the program in the region is a leap forward for Emerson and shows the commitment we have as a company for our partners in the Middle East.

“Working with Mindware also means that our partners can greatly benefit from world-class training, information and tools, enabling them to address key customer challenges while maximizing their revenue and opportunity potential. The implementation of the program across EMEA means that the Middle East will be one of the first regions to join Emerson Network Power's strategic Innovation Partnership Program initiative.”

Emerson's Innovation Partnership Program has been an established program in the United States for a number of years, proving greatly successful for both Emerson and partners, being selected as the best partner program for the third consecutive year.

In the Middle East, Emerson Network Power and Mindware will run a number of promotions and initiatives to benefit the local reseller base, including dedicated resources for product training and education across a comprehensive portfolio or products and services, such as new interactive material, a new unique online configurator and a wealth of additional marketing promotional tools.

“Working with Mindware coupled with our product portfolio will help Emerson Network Power achieve  significant growth over the next 5 years, which in turn means further investments in the UAE and the Middle East over the coming year,” explained Lambrecht.

Emerson will be at GITEX 2013 at the Mindware stand located in Hall 3, A3-8.