The event saw an exuberant medley of styles adorned by India celebrities Dubai, UAE (July 30, 2013) – The International Indian Film Academy (iifa), conceptualised and produced by Wizcraft International Entertainment Pvt. Ltd., wowed the world audiences with a promise to host an even bigger and better event in 2014 and recreate the magic of Indian cinema in Florida, USA. The event that was hosted by Shahrukh Khan along with Shahid Kapoor and was attended by notables like Choreographer-Director Prabhudeva, Sridevi, Abhishek Bachchan, Madhuri Dixit, Dia Mirza, Boman Irani and Anu Kapoor. Others who grace the mega extravaganza included Sushant Singh Rajput, Deepika Padukone, Ayushmann Khurrana, Zayed Khan, Parineeti Chopra, Jacqueline Fernandez, Sonu Sood, Sophie Chaudhary, Arjun Kapoor, Hussain Kuwajerwala, Gauhar Khan, and Vir Das. This year marks 100 years of Indian cinema, therefore an acting and a music workshop were also organised in conjunction with the centenary celebrations. The award ceremony saw exuberant medley of styles worn by celebrities that reflected the current global trend and a fresh approach to the fashion world. About iifa (International Indian Film Academy) Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy. Also, the IIFA Awards is India's biggest media event. With a viewership of almost 600 million, it is among the world's most-watched annual entertainment events. From a one night celebration in 2000 at the Millennium Dome, London, the last thirteen years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climax into the highlight of the Weekend, the IIFA Awards. www.iifa.com
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