TCL Inspires the World to Pursue Greatness and Enjoy Every Moment of the Best-Ever Sports Season

DUBAI; November 22, 2022 – TCL offers immersive viewing experiences and exciting opportunities for football fanatics across the globe and Middle East to connect with brand ambassadors during the world’s greatest football event.

Millions of sports fans across the MEA region are counting down to the kick-off of the world's greatest football event on 20th November. As the dominant player in the global TV industry and a long-time sports supporter, TCL is looking forward to enhancing fan experience of the action-packed event and inspiring greatness. Not only does TCL have a winning line-up of Mini LED QLED TVs that offer incredible viewing experiences for fans watching at home, but it will also roll out a host of exciting online and offline activities across the regions through the world’s largest 'festival of football'.

Premium 'Pitch-Side' Viewing Experience
TCL has been dedicated to Mini LED technology since 2018, and its 2022 TCL TV series offers an ultra-wide choice of TVs from core to flagship models to maximise viewing enjoyment. TCL's latest generation of Mini LED technology delivers immersive next-level viewing with high contrast, improved brightness, an ultra-thin profile and many more local dimming zones. With 16-bit ultra- precise light control, TCL Mini LED technology ensures richer colours and more realistic details in dark rooms or the brightest daylight. Meanwhile, TCL's Mini LED backlight technology and up to 144Hz high refresh rate ensures fast moving objects are clearer and sharper on screen. The result is exceptional picture quality that puts viewers in the middle of the action to make them feel like they are pitch-side for the global football party.

For the ultimate home theater experience, the XL Collection of large TV displays includes 85-inch displays and the 98-inch QLED TCL TV, featuring Quantum Dot colour technology. TCL's latest C- Series TVs also offer outstanding picture quality and include the all-round EISA Premium 4K Mini LED TV C835, with Dolby Atmos for immersive sound.

Join in the Football Fever with TCLs Brand Ambassadors
Ahead of the event, TCL has lined up a top squad of TCL 2022 football brand ambassadors: English international Phil Foden; Spanish international Pedri; Brazil's Rodrygo; and Raphael Varane of France. As their national teams battle it out for a place in the final, the four football superstars will be a crucial part of TCLs global online campaigns during the football event. TCL's top class football players have tremendous popularity across the MEA region, fans across Middle East are impatiently waiting for the kick off to begin.
TCL invites fans across the Middle East and Africa to follow and cheer their favorite ambassador, share their passion for football and make the most of every football moment.

From 18th – 28th November TCL will be rolling out a series of pop-up roadshows in Dubai and Riyadh where fans can get together in a carnival atmosphere, share football experiences and can play and win.
Stay tuned to learn more about TCLs online and offline activities, and get ready to cheer your favourite team, player and TCL brand ambassadors and celebrate every goal of this amazing global sports event.