Ferrari Unleashes a Spectrum of Emotions With The Launch of The 488 Passione Rossa

Dubai, UAE, November 19, 2016:   Ferrari reaffirms its ability to unleash an unparalleled spectrum of emotions in people with the release of its 488 Passione Rossa video this month. Inspired by the passion, adrenaline and pure joy associated with the 488 range, the footage showcases the agility, responsiveness and breathless exhilaration of the 488GTB and 488 Spider, seen through the eyes of its guests experiencing a very special moment.

On a cool night at the Yas Marina Circuit in Abu Dhabi, UAE, Legendary Formula 1 Ferrari driver Giancarlo Fisichella takes a lucky group of Ferrari enthusiasts on an exhilarating track drive under the floodlights of the F1 venue. As he demonstrates the unrivalled power, speed and exhilaration that the Ferrari 488 is capable of, we see the passionate emotional response that only Ferrari can give, etched in the face of his passengers. Their expressions change rapidly from happiness to excitement to sheer disbelief, as they are left with a sense of wonder that lasts far beyond their latest driving session as the engine cools and the lights of the racetrack fade to black.

The Ferrari 488 is the latest chapter in Maranello’s ongoing history of open-top V8 sports cars and is Ferrari’s most powerful ever mid-rear-engined V8 car to date. It combines supreme elegance with innovative technological advancement that renders it fast, agile and dynamic. No other car in the world unleashes such an emotional response from the driver, underlining the iconic status of the Prancing Horse stable. A true Passione Rossa. 

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