Dubai, UAE, July 16, 2016: Carolina Herrera proudly introduces GOOD GIRL, the ultra feminine fragrance that embraces the modern women of today. GOOD GIRL revels in her unapologetic duality - her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence. The House of Herrera has created a fragrance that captures and celebrates her glorious, high-spirited duality. With GOOD GIRL, Carolina Herrera makes its boldest, most provocative statement to date. For more than 30 years, the House of Herrera has created fashion and fragrances defined by the effortless elegance and sophistication that epitomizes New York style. Always relevant, Carolina Herrera’s new fragrance reflects the multidimensional attitudes of the modern woman, further expressed through the campaign hashtag, “IT’S SO GOOD TO BE BAD.” For over four years, Carolina Herrera de Baez, Creative Director of the House of Herrera Fragrances, brought her extensive knowledge of the brand and fragrance development into the creation of GOOD GIRL. Every part of the fragrance is a reflection of the Herrera woman, best told through de Baez herself. The luminous bottle, a midnight blue ultra-high stiletto and gold-heel, includes a complex internal pressure system. Both fragrance and bottle express the sensual, confident, feminine and powerful nature of the woman who wears GOOD GIRL. A BOLD CAMPAIGN WITH BRILLIANT COLLABORATORS
To create GOOD GIRL, Carolina Herrera de Baez turned to master perfumer Louise Turner. Known for her adventurous, innovative approach, Turner was the perfect perfumer to capture in scent the excitement and exhilarating complexity of today’s sophisticated woman. For the print campaign, internationally renowned photographer Mario Testino brings GOOD GIRL to life through a series of images that capture the essence of the fragrance. Together with his collaborator and muse, super model Karlie Kloss, Testino weaves a spell that exposes a woman’s sensuality and mystery and at the same time speaks to her bold intelligence and playfulness - the delight GOOD GIRL takes in being absolutely, unapologetically herself. Amplifying the campaign and telling the final piece of the GOOD GIRL story so powerfully - and delightfully - is a short film that boldly expresses the GOOD GIRL experience. The film, to the soundtrack of Chris Isaak’s “Baby Did a Bad Bad Thing” opens to the skyline of New York City at dusk as Karlie Kloss dresses for a special night. In a long, black sequined, side-slit Carolina Herrera dress and the high stiletto, she struts the streets of New York, a woman with a mission, on her way to a very important date. With the energy of a movie superhero, she impacts everyone and everything she passes: cars collide, newspaper stands bursts, and men are mesmerized by her presence. Alluring, provocative, amusing and memorable, the film delivers the GOOD GIRL message #GOODTOBEBAD. The new fragrance will be available in 30 ml, 50 ml and 80 ml around the world. The Fragrance will be available in the Middle East in September 2016.
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