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Dubai, UAE, June 13, 2016 - Watermark Marketing Management, a Dubai based Boutique Advertising and Integrated Marketing Solutions Agency, won big at the 2016, 22nd edition of Summit International Awards. Four of Watermark’s creatives scored high at the awards, winning three Silvers and one Bronze for the agency. Winners were selected in categories including: advertising, website marketing, emerging media, collateral, direct mail, public service and social marketing. Submissions are evaluated based on the strength of their big idea, the quality of execution and their ability to persuade. Judging is done by a panel of vetted advertising professionals who critique entries in 20 major categories. The 2016 creative competition drew more than 5,000 submissions from 21 countries. Watermark’s winning entries are: Award: Silver
Category: B-to-B Direct Mail
Entry: Office 365 Breakfast mailer
Client: Microsoft Award: Silver
Category: Sales/ Press Kit
Entry: Star Tech
Client: FUJITSU Award: Silver
Category: Industry Self-Promotion - Collateral
Entry: “Nail it Right” - Bag
Client: Watermark Marketing Management Award: Bronze
Category: B-to-B Direct Mail
Entry: Clean Dealer
Client: Microsoft “It is indeed a proud moment for us to see our work being recognized at an international level and across various categories. Our focus has always been to make the creatives work for our clients and get them the desired results. The awards have certainly boosted the spirit of our team and further reaffirmed that we aim at giving nothing less than the best to our clients. We submitted a total of six entries, of which three have won us Silver and one a Bronze. A huge encouragement and morale booster for our team, this, considering is the first time we have submitted our work to the Summit Creative Awards. This award is dedicated to our clients for having the confidence in us and for trusting us with their assignments”. Stated Aman Roy, General Manager, Watermark Marketing Management. This view was shared by Clients of Watermark “It is wonderful to hear that Watermark has won so many awards at the Summit Creative awards. It is even more heartening to see that a creative done for Fujitsu won a Silver. We have worked closely with Watermark since their inception and have always had confidence in their ability to deliver. This award only strengthens this belief and further cements our long association,” Chandan Mehta, Director Marketing - Middle East, Africa and India -Fujitsu “It is terrific to see Watermark receiving this well-deserved recognition. One of the awards granted is related to the Microsoft Clean Dealers’ Campaign, which we worked closely with Watermark since the early stage of the conceptualization till the end where it came to life. Actually, this isn’t the first time we put our trust in Watermark. We have been working with them for years and it has always been a worthwhile partnership,“ Reem Al Ansari, OEM Marketing & Business Manager, Microsoft Gulf. The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to online advertising and social media. “Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.” This year's SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique - French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States. The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.
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