Hair Care Hero: Rahua Finishing Treatment

** Celebrity favourite luxury hair care range available at Harvey Nichols, Bloomingdales and House of Fraser **

Dubai, UAE, April 3, 2016:  Most seasoned Beauty Editors and editorial make-up artists are inundated with products declaring themselves to be the latest must-have hair care treatment or wonder spot cream. Over time, as more and more products are tried and tested, it's easy to see how those in the know become cynical of the marketing bluff and bluster.

In that case, on those occasions when a product really does stand up to rigorous testing, it's perhaps a good time to take note.

Leading editorial Make-up Artist Romy Soleimani recently stated in Vogue Magazine that one of her favourite hair care heroes was 'like a beautiful face cream, without any weight, shine or grease!' Which product was she talking about? Rahua Finishing Treatment!

Recently, the Editor of Style Magazine's online Beauty Counter Blog was invited by Stylist and Colourist, Fabian Lliguin to test drive a new treatment at Cocoon, his Upper East Side, New York City Salon. On leaving the salon, she described her short, asymmetrical bob as bouncier and glossier than ever. Which product was she talking about? You guessed correctly - Rahua Finishing Treatment.

Endorsements aside, this covetable hair perfector in a jar, has the ability to do amazing things for hair, which is dry, damaged, weak and perhaps thought of as beyond repair. It's all down to the formula's magic ingredient - Ungurahua.
Ungurahua works within the hair follicle to rebuild damaged hair. Ideal for use on both long and short hair, the antioxidant-rich formula helps preserve and repair, while Quinoa promotes moisture retention, banishing frizz while strengthening and repairing, making Rahua Finishing Treatment the perfect antidote to balmy, humid days. Better still, Rahua Finishing Treatment prevents hair from splitting during styling, blow-drying, hot ironing and combing. Super-fine Rahua oil molecules deeply penetrate the hair’s cortex to rebuild even the most damaged tresses - leaving hair weightless, smooth, glossy and frizz-free.

STAR INGREDIENTS:

• RAHUA-UNGURAHUA - fortifies weak, damaged strands while nourishing and regenerating the scalp and hair follicles.
• PALO SANTO - “holy wood” is Rahua’s signature scent, which offers a delicate fragrance; the ingredient also provides a soothing aromatherapy experience.
• QUINOA - gluten free super-food that revitalizes hair and promotes healing and moisture retention.
• GREEN TEA LEAF EXTRACT - mitigates damage from UV-ray exposure.
• RASPBERRY LEAF EXTRACT - infuses hair with powerful antioxidants to nourish and repair damaged hair.

What to do with it: Apply a dab of the Finishing Treatment to damp hair, paying special attention to the ends and style as usual. This pudding like cream is a great texture to run through wet or dry wavy or curly hair before blow-drying or drying naturally for excellent shine, humidity control, and hair hydration without heavy weight or oiliness.

With a cult following of A-list celebrities including Gwyneth Paltrow, Jennifer Lopez and Johnny Depp, Rahua, the luxurious Rahua collection features a range of products including shampoos, conditioners, hair elixir, hair mask, hair wax, hair spray, dry shampoo, a body range and of course the finishing treatment. 

Rahua empowers women all over the world by giving them beautiful, healthy hair and it provides a means by which the native women of the Amazon can support themselves, thus empowering them too.

The Rahua Finishing Treatment retails for AED 285 and the retail range is on sale in Harvey Nichols, Bloomingdales, House of Fraser and Plethora Hair Lab, with the professional treatments available at Plethora Hair Lab and Posh by Feryal at The Burj al Arab.