On the road with the all-new 2016 Volvo XC90

• Visually striking SUV from Volvo shows the future of Scandinavian car design
• World’s most powerful and cleanest 7-seat premium SUV
• World-first safety and convenience features

Dubai, UAE, February 15, 2016: Volvo Cars, the premium car maker, unveils the arrival of the most anticipated car of recent years – the all new XC90 to the Middle East. The new SUV presents a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.

With the second generation of XC90, Volvo marks the beginning of a new chapter in its history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology and Drive-E powertrain family. The new premium SUV is a result of thorough research and substantial investment which made this innovation possible.

The new product is proving to be a hit with customers even before it has appeared in showrooms, with over 33,000 orders for the brand new SUV already received. “These strong order numbers are very encouraging and it shows that customers obviously appreciate the new kind of luxury car experience,” said Emre Karaer, General Manager of Volvo Car Group Middle East & North Africa. “The XC90 is a firm evidence of the Volvo-by-Volvo strategy. Its outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 achieved in 2002”.

The new face of Volvo combining a distinctive and confident face, completed with the updated Volvo Iron Mark and the signature ‘Thor’s Hammer’ headlights, the XC90’s connection to Volvo’s past and homage to the Swedish lifestyle are entirely evident in the new design language.

This premium SUV is created with thought-through safety and convenience features, true luxurious comfort, solid and adaptable drive settings and stunning Scandinavian design. The end result is a visually striking SUV with unrivalled combination of power and fuel efficiency and a superlative interior finish. From the uncluttered console and large tablet-like touchscreen interface to the handmade crystal Orrefors gear knob provided in the T8 Twin Engine version, the XC90 clearly created a new expression of luxury, simplicity and digital craftsmanship delivering a unique and calming experience.

The top of the range XC90 T8 Twin Engine, teamed with a smooth 8-speed automatic transmission gearbox, which combines a supercharged and turbocharged petrol engine with an electric motor offering an unrivalled combination of power and clean operation around 400hp with carbon dioxide (CO2) emissions of around 59 g/km.

Commenting on the growth of the premium segment in the Middle East which witnessed a remarkable growth by 15.7% in 2014 and by 17.2% for the medium SUV premium segment, Emre Karaer said: “Giving these promising figures, Volvo Cars Middle East and North Africa is geared for stronger growth on the back of new launches in 2015 especially with the XC90. Our milestone this year is to reach a market share of 10% in the medium SUV premium segment this year”.