Dubai, September 29, 2015 - British luxury brand dunhill, part of the Richemont Group and De Rigo Vision S.p.A., a world leader in the design manufacture and distribution of high-end eyewear, announced an exclusive license agreement for the design, production and worldwide distribution of the dunhill-branded optical and sun collection. The brand made the partnership official during SILMO Paris, the global trade fair for optics professionals. For 120 years, dunhill has been synonymous with an elegant and discerning British aesthetic. Always with integrity and charisma, it defines luxury: perfect for purpose but uncompromising in its commitment to use only the finest materials and work with the finest artisans across the world to create its menswear, leather goods, accessories and gifts. The partnership between De Rigo and dunhill illustrates a deep and on-going commitment to British excellence based on creativity, craftsmanship and innovation. Michele Aracri, Managing Director of De Rigo Vision S.p.A., said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as dunhill, which is synonymous with elegance and luxury. We will use De Rigo’s expertise to develop an eyewear collection reflecting the brand’s commitment to quality and heritage with a contemporary sophistication of design”. Fabrizio Cardinali, CEO of dunhill said: “We are very pleased to announce our partnership with De Rigo, who with their understanding of our business in terms of aesthetics, impeccable quality and innovation, perfectly combines the values of our two companies.” The launch of the first dunhill eyewear collection by De Rigo Vision in the Middle East region is scheduled in early spring 2016 through a range of exclusive outlets.
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