THEFACESHOP Middle East has set out a bold new vision for the brand with an exciting multicultural campaign, providing women everywhere with the opportunity to celebrate beauty. General Manager Laurent Cabioch says, “Our brands strong message still applies but we’ve progressed. It’s all about how the consumer feels when she’s wearing our make up and using our beauty products. If she feels beautiful, then she is beautiful.’ These campaign shots prove by featuring models of all different skin tones that beauty comes in many shades, beauty is multicultural. The campaign shots feature beautiful group and individual shots of models from all over the globe focusing on cleansing, toning and moisturizing right through to fashion inspired beauty trends taken straight from this seasons catwalk. These creative cosmetic campaigns will surely catch attention with their unique themes and colorful imagery. In the overcrowded sea of sameness in the cosmetic industry, its rare to find a company with a unique point of view of updating their brand “we knew we already had something special - we just needed to help in how to express it’ says Laurent. “The new images give a stronger brand identity and helps customers in local and international markets make THEFACESHOP their first choice’. It was the perfect moment in the company’s growth for launching a new campaign, there are often signs that its time for a change and with the continued expansion of THEFACESHOP, the company has led itself towards the new campaign to give a clearer picture of exactly what the brand has to offer. Looking ahead THEFACESHOP promises to continue with exciting projects to continually strengthen the new image through seasonal campaigns and other exciting beauty shoots.
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