Oysho Beachwear Campaign Summer 2015

Oysho presents the new Beachwear Summer 2015 campaign, in an original video clip format starring the model Alba Galocha.

The video, made by the audio-visual producer CANADA and directed by the renowned Gerson Aguerri, features the latest swimwear designs by Oysho.

In keeping with the new collection, the film evokes a pop feel where collages and visual effects compliment Alba Galocha's fun poses as she models the new beachwear collection.

Over the mix of background colour, exotic prints are displayed combining geometric shapes, floral motifs and pixel prints, all in a range of neon shades, using vibrant and energetic tones such as coral, turquoise, lime green and electric blues.

The variety of patterns and fabrics are another strong point of the collection, which opts for asymmetric cuts for swimsuits and trikinis, crop tops with sporty zip details, bikini bottoms with slits at the hips and cross-over straps which create an optical illusion.

Prints displayed on neoprene, lycra and piqué fabrics are the highlight in this collection.