Peugeot-Citroen's Worldwide Sales Increased by 4.3% in 2014

Paris, France: With the sale of 2,939,000 units in 2014, Peugeot-Citroen recently reported a 4.3% worldwide sales increase in comparison to 2013. A soar in China deliveries—734,000 units—contributed to an overall increase of 31.9% of sales in the region, making it the group’s largest market. And as another market on the rise, Europe experienced a recovering demand, reporting a strong growth of 1,761,000 vehicles sold and an overall increase of 8.1%. Furthermore, the entire PEUGEOT range has experienced worldwide success due to the globalization of models ending in 8, including the PEUGEOT 308 and PEUGEOT 2008 and 3008 crossovers, all strongly contributing to the brand’s move upmarket.

Maxime Picat, Chief Executive Officer, PEUGEOT Brand said: “In terms of sales, 2014 was a year of success for PEUGEOT, with a 5.4% increase in worldwide unit sales and remarkable growth of more than 43% in China. It was also a success for our drive to globalize models that end in 8, as seen in strong demand for the 308 and the 2008 and 3008 crossovers. This situation allows us to look towards 2015 with confidence.”

In the Middle East & Africa, priority was given to improving profitability in an otherwise unfavorable economic environment. The Group maintained strong positions in numerous countries, leading the market in Tunisia and France's overseas departments and ranking second in Morocco. Peugeot was the second best-selling brand in Algeria and also achieved strong growth in Egypt, with unit sales up 77%.

The PEUGEOT 301 was again the leading model in 2014 with 30,400 units sold. Launched during the course of the year, the flagship PEUGEOT 2008 achieved unit sales of 8,400 while the PEUGEOT 308 reached 7,400 unit sales. Sales of light commercial vehicles increased year on year.

The Chinese market again expanded significantly, with demand up 11.5%. The Group achieved unit sales of 734,000, lifting its market share to 4.4% from 3.6% in 2013.

The PEUGEOT brand had another record year with unit sales of 386,565, contributing to a rise of 43.1%--the strongest increase among the market’s top 20 players. The PEUGEOT 3008 and 2008 fully benefited from growth in the SUV segment and accounted for a third of Dongfeng Peugeot’s sales. In the C segment, which represents 52% of the Chinese passenger car market, the new Peugeot 408 got off to a quick start with 30,943 units sold in four months. The brand also added 100 dealerships to its network in 2014.

In Europe, the group sustained its results in a growing, yet fragile market. Group sales in Europe rose 8.1% year-on-year to 1,761,000 units, reflecting the favorable market reaction to the Peugeot 308, voted 2014 “Car of the Year” (56,900 units sold).

Registrations of PEUGEOT vehicles also increased 6.2% to 952,000 units in 2014. The range’s updated and consistent model line-up, combined with the dealership network’s management of net pricing and a high standard of service quality enhanced the brand’s attractiveness and helped it deliver robust, profitable growth. Peugeot gained 0.3 points in the consumer sales channel, a benchmark indicator.