Babyshop to Participate in Mother, Baby and Child Show 2014

Parenting Experts to Offer Advice to First Time Mums at Specially Designed ‘Babyshop Lounge’

Dubai-UAE: 27 October, 2014 – Babyshop, Landmark Group’s one-stop concept store specializing in nursery furniture, baby basics, fashion clothing, toys and maternity wear, today announced its participation at the Mother, Baby and Child Show (MBC) 2014 that is set to run from November 27 - 29 at the Dubai World Trade Centre.

A unique Babyshop Lounge has been designed to host a panel of children specialists who will share their knowledge and expertise on pregnancy, parenting, fitness for mother and baby, nutrition and sensory development. Each day experts will also offer tips on, fashion, sleep patterns, child safety, and infant development to first-time moms. The designated space will offer a perfect opportunity for new parents to meet, share experiences and discuss their challenges.

The Mother, Baby and Child Show (MBC) is the only comprehensive exhibition for the nursery industry in the Middle East. With growing international participation, the 11th edition will bring together nearly 20,000 visitors along with exhibitors under one roof. More importantly, the event will offer industry players a unique opportunity to directly network with targeted buyers and expand their sales network in the region.

Ruban Shanmugarajah, General Manager UAE, Babyshop said: “Having your first baby is always special. At Babyshop, we understand and acknowledge that parenthood comes with its own set of challenges. As part of our effort to support first-time moms, we have brought together several parenting experts at the Babyshop Lounge during the Mother, Baby and Child show where visitors can walk in anytime and have their queries answered. This space is specially designed to help parents and provide them with valuable advice and guidance.”

Shannon Norris, Exhibition Director for Mother Baby & Child Show, said: “We are happy to partner with Babyshop to create a fantastic opportunity for our visitors by offering them a lounge with a host of experts ready to answer queries on pregnancy and parenting. Also, at the event, we have life-size characters of the popular children’s series Sesame Street where favourites like Grover, Elmo and the Cookie Monster will interact with our young visitors. The much-loved personality Hello Kitty will also interact with the children, courtesy of Babyshop. Entertainment at the event has been designed to engage the minds of children of all ages through enjoyable and educational activities.”

The Babyshop Lounge will host fun activities for children with balloon bending, face painting and magic shows. In addition to offering exciting photo opportunities with a life-size version of the popular ‘Hello Kitty’ character and other top favorites, the Babyshop Lounge will conduct a raffle draw every hour with prizes ranging from gift vouchers to Fun City preloaded cards. The final bumper prize will consist of a complete new wardrobe from Babyshop’s Spring 2015 collection.

The doors of the exhibition will open at 1pm. A separate area at the entrance will be dedicated for Babyshop’s Shurkran customers to avoid the long queues.
Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive selection of products to suit their varied needs. The company complies with the highest quality standards to ensure its products are child-safe.