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The global fashion and lifestyle exhibition, targeting traders from the Middle East & African region, features trendsetting products. DUBAI- November 11, 2014 – The second edition of the Hong Kong Lifestyle Expo in Dubai will run 10-11 November at the Grand Ballroom of the Conrad Dubai Hotel. Organised by the Hong Kong Trade Development Council (HKTDC), the event brings more than 60 Hong Kong participating companies to Dubai. Lifestyle Trendsetter Hong Kong is Asia’s lifestyle trendsetter with major international brands using the city as a base to showcase their products and services in the region. Lifestyle Expo in Dubai features stylish and quality products: consumer electronics and ICT; gifts and premium; household products and electrical appliances; fashion and accessories; as well as a range of toys, food and beauty products. The participating companies from Hong Kong are keen to explore new partnerships with their counterparts in the UAE and the Middle East. Global Success This event follows the success of the inaugural Lifestyle Expo in Dubai last year. Similar shows have been successfully staged in other major cities, including Budapest, Hungary; Mumbai, India; Warsaw, Poland; Jakarta, Indonesia; and Istanbul, Turkey. Partners in Business During the expo, the HKTDC will provide one-on-one business-matching services for buyers, as well as online sourcing solutions and sourcing publications. Participants will include importers, distributors, mass retailers, mail-order houses, department stores and specialist suppliers from the UAE and neighboring countries. Small-Order Zone The HKTDC’s Small-Order Zone will allow buyers to place orders of between 50 and 1,000 pieces. The award-winning initiative helps small and medium-sized buyers and exhibitors to expand their business and remain competitive. About Hong Kong Hong Kong is an international business and financial centre located in the heart of Asia with a transparent business environment and free flows of capital and information. Consistently ranked as the world’s freest economy, Hong Kong offers companies in the Middle East an efficient, reliable and low-tax base from which to expand their operations in Asia. Due to its proximity to the Chinese mainland, the world's second-largest economy, and its strategic location in the trade route between the UAE and many Asian economies, Hong Kong is Asia’s central business district and trading hub, an ideal location for overseas companies to set up regional or representative offices for their Asian markets.
Fair Website: http://www.hktdc.com/fair/hkledubai-en/
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