As only real icons can, Persol has the enviable capacity of being able to reinvent itself while at the same time remaining true to itself. A history dotted with inventions since it began in 1917 and a formidable tradition of craftsmanship from which Persol picks new treasures for each collection. For the coming summer, Persol is launching Vintage Celebration with new colours joining those selected from its historical archive. Along with the classic, Virginia Tobacco, Coffee and Sienna, there are a number of extra colours that are inspired by the sixties era and emulate the mineral world. Obsidian, Cobalt, Garnet and Amber, which with special antiqued versions enhance classic and new Persol women’s and men’s models, both sun and optical. The exclusivity of Vintage Celebration is once more emphasised by the fact that a selection of the new sun models feature only Polar and Photopolar lenses. Lightweight and comfortable – thanks to a thickness of only 1.8 millimetres – made of crystal glass using cutting-edge technologies and scrupulous craftsmanship, these lenses have exceptional characteristics for whoever seeks protection from harmful sunrays and perfectly sharp vision. Innovative features are also used in the new Persol Reflex Edition, a fascinating blend of design inspired by vintage cameras and the unmistakable brand style. For the two models of the collection – which has become a new classic – Persol now presents the folding sun and optical version, plus two new proposals that extend the family of this unisex collection. Contrast: this is the keyword defining the style of the new Persol Contrasti eyewear collection for men and women. The new model has fascinating retro lines with futuristic finishes and acetate rims with a metal frame on the top section. The colour contrasts are emphasised by the choice of double-layer acetates which are used for the first time in the Persol collection due to the new eyewear construction preventing the historical arrow from being “submerged” in the acetate. SUPREMA COLLECTION
VINTAGE CELEBRATION
SUN
PO 649
First produced in 1957, this is the model which, more than any other identifies as Persol. Made popular by Marcello Mastroianni, who wore it in the film “Divorce Italian Style”, it has been tremendously successful, as is often the case with real icons. The frame is in acetate and distinguished by ultra-flexible temples – thanks to the exclusive Meflecto system – and to the unmistakable triple-notch Victor Flex nose bridge. The legendary 649 colour range has acquired four new compact acetate shades, with special antiqued treatment: Obsidian with brown polar lens; Cobalt – exclusively for Persol – with green polar lens, Garnet with photopolar gradient green lens; Amber with gradient blue polar lens. PO 9649S
The comfortable slim-design version of the famous Persol 649 features all the exclusive details of the original, but in a “light” version. From the Supreme Mini Arrow highlighting the frame, to the reduced Victor Flex version with its unmistakable triple-notch nose bridge. An icon of style this light weight model now adds new colour combinations to its range: Obsidian with brown polar lens; Cobalt – exclusively for Persol – with green polar lens, Garnet, with special antiqued treatment with photopolar gradient green lens andantiqued Amber with gradient blue polar lens. SUPREMA COLLECTION
VINTAGE CELEBRATION
OPTICAL
PO 9649V
The iconic lightweight 649 line, is light in terms of design and above all weight (7 grams). Again this optical model displays all the precious Persol style details, from the Supreme Mini Arrow highlighting the frame with a metal lightning flash, to the ultra-flexible temples – thanks to the Meflecto system – and the triple-notch Victor Flex nose bridge.This model features all the technical details that ensure utmost fitting comfort. Available in the new acetate colours: Amber, Cobalt – exclusive to Persol – or Obsidian and Garnet with special antiqued treatment. DESIGN COLLECTION
REFLEX EDITION
SUN
PO3075S
The Reflex Edition collection, inspired by vintage cameras, has been highly appreciated since it was launched, thanks to its contemporary design, which harmoniously blends the lightness of the slim metal temples and nose bridges with the iconic Persol motifs. Today, its appeal is even stronger thanks to the folding version, a technical acrobatic feat made possible by the extraordinary craftsmanship skills that have always distinguished the brand. Available in four new colour combinations: yellow with gilded metal temple and green polar lens; Havana with gilded metal temple and green lens; black with gunmetal metal temple and polarized green lens; light Havana with gunmetal metal temple and blue lens. For a perfect fit, the temples have covered end pieces. The model features dedicated packaging. PO 3091SM
A new collection entry – and in line with the latest trends – the slim profile of this round frame perfectly recalls the shape of vintage camera lenses. Marked with a miniature Persol Arrow, the frame maintains a perfect balance between acetates and metal parts, which make Reflex Edition
unmistakable. The colour combinations include; yellow with gilded metal temple and green polar lens; Havana with gilded metal temple and brown lens; black with gunmetal
metal temple and polarized green lens; beige with gunmetal metal temple and brown polar lens; light Havana with gunmetal metal temple and blue lens. DESIGN COLLECTION
REFLEX EDITION
OPTICAL
PO 3075VM
A contemporary and vintage style, the Reflex Edition collection is inspired by vintage cameras. This frame is an addition to its counterparts with the twist of a foldable version. An undeniable convenience which joins the other quality features of this comfortable and lightweight model, combining acetate and metal parts in an elegant style. Marked by the unmistakable Persol Arrow detail, the frame features temples with covered ear pieces for greater comfort and comes in four colourways: Havana, black, light Havana and transparent yellow. The model features dedicated packaging. PO 3091V
Refined elegance is echoed in the new unisex Reflex Edition optical model. The round acetate and metal frame skilfully blends the vintage inspiration of old photographic lenses with the most up-to-date trends. A stylised version of the unmistakable Persol Arrow is etched onto the hinge, and the slim and flexible temples feature covered ear pieces for utmost comfort. The available colour combinations are: Havana and transparent yellow with gilded metal temple; black and light Havana with gunmetal metal temple; light Havana with semi-gloss gunmetal metal temples. DESIGN COLLECTION
CONTRASTI
SUN
PO3081S
The charm of this metal and acetate women’s model stems from the contrast between a Forties design and ultra-modern finishes. The square frame with
gently smoothed corners consists of a slim metal bar joining the front and the temples in a single line. Thanks to this single bar, Persol has been able to
use, for the first time, special double-layer plastics – featuring a contrasting coloured top on a Havana or opaque crystal base – thus creating a model with an outright contemporary look. The model is available in three exclusive Persol colour combinations: grey top on matt Havana, semi-gloss silver bar and temples and slightly-mirrored
blue lens; green top on matt Havana with semi-gloss gunmetal bar and temples and slightly-mirrored green-gilded lens; blue top on matt Havana with semi-gloss brown bar and temples and slightly mirrored brown-green lens. To these must be added: front with black top on matt crystal, semigloss
black bar and temples and green lens; matt Havana with semi-gloss brown bar and temples and green lens. PO3082S
The retro look comes straight from the Persol archives, while the interpretation – focused on contrasts – stems from the passion for cutting-edge solutions.
In this men’s metal and acetate model, the oval frame is distinguished by the slim metal bar joining the front and temples in a single line. The sophisticated mix of metal and acetate is made into a contemporary style thanks to the clean design and unexpected colour matches, possible for the first time in Persol due to the use of bicoloured plastic with contrasting coloured top on Havana or opaque crystal base. The model is available in three exclusive Persol colour combinations: nut-brown top on matt Havana with semi-gloss gold bar and temples and slightly mirrored blue lens; red top on matt Havana with semi-gloss brown bar and temples and slightly mirrored brown-green lens; green top on matt Havana with semi-gloss gunmetal bar and temples and slightly mirrored green-gold lens. To these must be added: front with black top on matt crystal, semi-gloss black bar and temples and green lens; matt Havana with semi-gloss brown bar and temples and brown lens. DESIGN COLLECTION
CONTRASTI
OPTICAL
PO3083V
A model with a rectangular and slim retro design, which thanks to the contrasting finish will be loved by a woman tuned into contemporary style. The frame is lightweight and comfortable due to among other things the slim metal bar joining the front and temples, and stands out because of the sophisticated colour combinations of the double-layer acetates and metal parts. The model is available in three exclusive Persol colour combinations: nut-brown top on matt Havana and semi-gloss gold metal parts; red top on matt Havana and semi-gloss brown metal parts; green top on matt Havana and semi-gloss gunmetal metal parts. To these must be added: matt Havana with semi-gloss brown metal parts; black top on matt crystal and semi-gloss black metal parts. PO3084V
Contrasts of contemporary inspiration for this rectangular men’s model with its slim retro design. The frame is lightweight, thanks to the slim metal bar joining the front and slim temples in a single line and is made more comfortable by the covered ear pieces. The usual attention to detail can be seen in the original colour combinations of the double-layer acetates and metal parts. The model is available in three exclusive Persol colour combinations: green top on matt Havana and semi-gloss gunmetal metal parts; grey top on matt
Havana and semi-gloss silver metal parts; blue top on matt Havana and semi-gloss brown metal parts. To these must be added: matt Havana with semi-gloss brown metal parts; black top on matt crystal with semi-gloss black metal parts.
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