ShowStoppers Returns at Product-Studded Pre-GITEX Press Reception

Regional and international journalists meet with leading exhibitors for product introductions, sneak previews, and demonstrations of latest technology

Dubai, United Arab Emirates: ShowStoppers last night held its second annual official press reception ahead of GITEX Technology Week, allowing top exhibitors to showcase their latest technology solutions to selected media.

Journalists from across the globe gained a hands-on sneak peek at new products from industry leaders, innovators and start-up companies at ShowStoppers @ GITEX 2014 - held on the eve of the official opening of GITEX Technology Week2014.

GITEX Technology Week 2014, which starts today and runs until 16 October at DWTC, serves as the leading ICT business gateway to the Middle East, Africa and South Asia.

“Our return to GITEX Technology Week further enhances Dubai’s standing as a global leader in early adoption of technology,” said Steve Leon, Partner, ShowStoppers. “This year’s ShowStoppers @ GITEX 2014 featured more exhibitors and media to help generate more coverage and product reviews, and sets the stage for continuing growth in 2015,  enabling more journalists to discover more new products from industry leaders, innovators and start-ups.”

Companies exhibiting at ShowStoppers@ GITEX 2014 included, among others, 3Doodler/Precise Trading, Aerohive Networks, Aries Epica, Comguard, Dell, DTK, Equinix, Eurostar, Forefront Technologies, Focus Softnet, Gemalto, Mobile Trust Telecommunications, Shifra, TINT and Vocalcom.

Brandon Ancier, Director, TINT, said:  'TINT is thrilled to have networked with the press at ShowStoppers to show off our social media display technology before GITEX Technology Week even began.We were able to arrange meetings with a range of top-tier newspapers in the UAE to kick off our Middle East launch!'

Ajay Singh Chauhan, CEO of Comguard, added: “ComGuard has been participating in GITEX for  sevenconsecutive years and it was exciting to be part of the ShowStoppers event for the first time and to bring our niche product lines to the fore.”

KristelTeyras, Marketing & Communication Director for Middle East and Africa, Gemalto“We took part in the Showstoppers networking event as it gave us a fantastic opportunity to meet the press, present our latest smart city innovative use cases and discuss how, with smart devices all around us and more and more digital services available, smart cities would be nothing without the trust we place in technology and how Gemalto supports regional governments, banks and mobile operators to build trusted infrastructures to deliver on the promises of smart cities.” .

One of the world’s leading ICT events,GITEX Technology Week2014will gather more than 100,000 ICT professionals from around the globe, along with over 3,700 exhibitors from 61 countries across more than 1.1 million square feet of exhibition space.

“With hundreds of media from the Middle East, Africa, and Asia descending on GITEX Technology Week, ShowStoppers is an opportunity for them to give their audience a sneak peak on the latest technology solutions, and enables our exhibitors to build advance buzz and boost their return on investment,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Event Management, DWTC, organiser of GITEX Technology Week.