Applebee's Features Five NEW Sizzlers on the Menu, Now through October

APPLEBEE’S® FEATURES FIVE “SIZZLERS”—INCLUDING A NEW SIZZLING BONE-IN RIBEYE “COWBOY STEAK” AND “SIZZLING  BBQ SALMON”—ON THE MENU, NOW THROUGH 15 OCTOBER

Three Entrees Featured Were Created Especially For Guests in the Middle East

Dubai, United Arab Emirates/Glendale (September 2,2014) - Applebee’s is continuing to innovate its menu to satisfy the tastes of local guests throughout the Middle East and is capitalizing on its over 30 years of being America’s favorite Grill and Bar by offering, for a limited time only, five “Sizzler” entrees, each prepared fresh and brought to the table on a sizzling hot skillet. 

Three of these “Sizzlers”—a new Bone-In Rib eye “Cowboy Steak”, “Sizzling BBQ Salmon” and “Sizzling Jumbo Shrimp” were created and tested locally to ensure their appeal to the tastes of Applebee’s guests in the region. 

“At Applebee’s, we pride ourselves on bringing our  guests new and exciting menu items that they want and that will satisfy their cravings —instead of limiting their choice to what we think they want,” said Daniel Del Olmo, President of International, DineEquity, Inc.

With the ongoing goal of identifying—and satisfying— what guests want most at their favorite restaurants, Applebee’s went directly to the source and conducted extensive  research, interviewing over 2,000 diners in the Middle East and other markets.   Guests in the Middle East indicated that steaks are their number one choice, so two varieties are featured as part of the Sizzler promotion:

Sizzling Cowboy Steak:  a delicious and tender 16 oz. Bone-in rib eye steak, one of our highest quality and most popular cuts,  seasoned with salt and pepper and topped with sautéed Portobello mushrooms and completed at the table with a rich peppercorn demi glace. Served on a sizzling hot skillet and accompanied by a hot and steamy baked potato.

Sizzling Chipotle Cream Steak Topped with Shrimp: The flavors of the American Southwest are brought together when our juicy 7 oz. house sirloin is char grilled, placed in a sizzling iron skillet and topped with succulent shrimp and a spicy chipotle cream sauce with crispy potatoes, sautéed mushrooms, peppers, onions and black bean & corn salsa.

Seafood lovers won’t be disappointed:  two Sizzling varieties are available for them as “Sizzling BBQ Salmon” returns to the menu joining the already popular favorite “Sizzling Jumbo shrimp:

Sizzling BBQ Salmon:  Grilled salmon served sizzling with crispy fried potatoes, sautéed onions and peppers, topped with your choice of our homemade honey BBQ or Korean BBQ sauce.

Sizzling Jumbo Shrimp: Blackened sautéed jumbo prawns served over a bed of Mexi-rice with onions, peppers, cherry tomatoes, and corn and all tossed in a spicy garlic tomato sauce.

And finally, a “Sizzling Blackened Trio” offers guests, in one dish, a combination of chicken, shrimp and beef:

Sizzling Blackened Trio:  Blackened chicken, shrimp and beef sausage simmer over this Creole-style skillet with white rice and crunchy peppers topped with Cajun cream sauce.

The Applebee’s Brand 

Applebee's is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Applebee’s has over 35  restaurants throughout the Middle East, including locations in the Kingdom of Saudi Arabia, UAE, Qatar, Jordan, Egypt and Kuwait.  Based in Kansas City, Missouri, Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Grill & Bar® restaurants are franchised or operated by DineEquity, Inc.’s wholly-owned subsidiary, Applebee's International, Inc. and its affiliates. 

For more information on Applebee’s please visit:
Website: www.applebeesme.com 
Facebook: www.facebook.com/applebeesmiddleeast