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Kellogg’s becomes Official Sponsor of the DSC FA and the Spanish Soccer Schools and Socatots coaching schemes, and exclusive cereal and healthy snacks partner for the DSC FA Dubai Sports City President Mr Khalid Al Zarooni: “The fact that Dubai Sports City has joined forces with a partner of the caliber of Kellogg’s, one of the world’s leading companies and a name whose brands are recognised globally, is a wonderful indication of the qualitative growth we are enjoying” Kellogg Company Marketing DirectorMedMEA Mr Ahmed Yahya: “Our partnership is in line with the Kellogg’s vision to enrich and delight the world through foods and brands that matter and promote a healthy lifestyle and healthy habits, especially with families and young ones. What the Dubai Sports City Football Academy is doing fits perfectly with that vision and we are delighted to join forces with it” Dubai Sports City Football Academy Director of Football Michel Salgado: “We are proud of what we have achieved here at the Dubai Sports City Football Academy, training young players in the right way and giving everyone the chance to play and train in a world-class environment. We look forward to working with Kellogg’s to ensure that the Dubai Sports City Football Academy continues to be a football training leader. We are targeting to take our Spanish Soccer Schools beyond Dubai and into other centres in the UAE, the region and even the world. We are building a quality product here.” http://www.dubaisportscity.ae/
www.kelloggcompany.com
Dubai Sports City has joined forces with Kellogg’s, the world’s leading producer of cereal and a leading producer of convenience foods, to add some snap, crackle and pop to its already-booming football programmes. Kellogg’s has agreed a partnership with Dubai Sports City that sees it become the Official Sponsor of the Dubai Sports City Football Academy (DSC FA). The sponsorship includes the Academy’s flagship Spanish Soccer Schools and Socatots programmes, overseen by former Real Madrid and Spain legend Michel Salgado, the Director of Football at the DSC FA and Head Coach, Inaki Beni. And also as a result of the agreement, Kellogg’s is now the exclusive cereal and healthy snacks partner for the DSC FA. The partnership means Kellogg’s nutritious healthy snacks and cereals products will be available at the DSC FA, and Kellogg’s will be able to leverage this partnership further through various activations.” That facility boasts floodlit outdoor grass and artificial pitches and the Indoor Dome, a full-size, FIFA approved indoor pitch that allows the action to continue 365 days a year, whatever the weather outside. Dubai Sports City President Mr Khalid Al Zarooni said: “We are delighted to announce our partnership with Kellogg’s and thank them for their support. “The fact that Dubai Sports City has joined forces with a partner of the caliber of Kellogg’s, one of the world’s leading companies and a name whose brands are recognised globally, is a wonderful indication of the qualitative growth we are enjoying. “The success of the Dubai Sports City Football Academy is an illustration of that growth as, under the director of Michel Salgado and Inaki Beni, the numbers attending the Spanish Soccer Schools and Socatots programmes have exceeded all our expectations. “Dubai Sports City is going from strength to strength and our partnership with Kellogg’s will help to ensure that trend continues.” Kellogg Company Marketing Director MedMEA Mr Ahmed Yahya said: “Our partnership with Dubai Sports City is in line with Kellogg’s vision to enrich and delight the world through foods and brands that matter and promote a healthy lifestyle and healthy habits, especially with families and young ones. “Kellogg’s, as the world’s leading producer of cereal and a leading producer of convenience foods, continues to position nutrition at the core of its business. “Cereal is an integral part of how Kellogg’s can help to meet the nutritional needs of people all over the world and our partnership with the Dubai Sports City Football Academy will provide a vehicle for that message to be spread. For more than 100 years we have worked passionately to help families be their best and start the day with the right breakfast. Today this partnership will provide more families and young ones with access to a healthy and nutritious selection of Kellogg’s snacks, cereals, & Pringles products and we are delighted to be part of this. Dubai Sports City President Mr Khalid Al Zarooni said: “The Dubai Sports City Football Academy is one of the growing number of world-class, state-of-the-art facilities already in operation at Dubai Sports City that also includes the Dubai International Stadium, The ICC Academy, The Els Club and the Butch Harmon School of Golf. “And with our swimming academy and fitness suite set to open for business at the end of the summer, allied to an ever-increasing number of real estate projects reaching completion, Dubai Sports City is continuing to grow at a rapid pace. “We are delighted that Kellogg’s will be alongside us to enjoy the fruits of that growth and look forward to working with them for the benefit of all concerned.” Dubai Sports City Football Academy Director of Football Michel Salgado said: “Dubai Sports City Football Academy is, in my opinion, the best footballing facility in the region and we are very proud to welcome Kellogg’s as its Official Sponsor and Partner. “Our junior coaching programmes, Spanish Soccer Schools and Socatots, led by a fantastic group of coaches and staff, are proving to be a massive success and although we are not yet at the end of our first year of operation, we have already exceeded all our targets. “The beauty of our facility is also that we can be open 365 days a year with our Indoor Dome, including its full-sized FIFA-approved pitch, ensuring football can be played even at the height of summer. “It allows us to stage events like our mini World Cup event next month, which will involve 39 teams from under-six to under-14 age-groups, all of them playing as the different countries involved in the tournament in Brazil. “We are proud of what we have achieved here at the Dubai Sports City Football Academy, training young players to play football in the right way and also giving everyone, from juniors to social players and elite athletes, the chance to play and train in a world-class environment. “We look forward to working with Kellogg’s to ensure the Dubai Sports City Football Academy continues to move forward and be a leader in Dubai, the UAE, the region and even the world in what we can provide here.” Dubai Sports City General Manager – Sports Business Mr Maqbul Dudhia said: “Dubai Sports City Football Academy is going from strength to strength and this agreement with Kellogg’s is another indication of that. “Our state-of-the-art facilities, including floodlit outdoor artificial and grass pitches, as well as the Indoor Dome, create an outstanding training and playing environment that is proving hugely popular. “That has been shown by the fact that, since the start of 2013, we have hosted two English Premier League clubs, Swansea City and West Ham United, as well as Russian Premier League side Anzhi Makhachkala, for training camps. “At the same time, our flagship junior coaching programmes, Spanish Soccer Schools and Socatots, are continuing to grow at a rapid rate. “The Dubai Sports City Football Academy is also the home for social and corporate league football and Dubai TV’s football reality show The Victorious. “With the recent Indian Premier League cricket capping off a superb season of cricket action at the Dubai International Stadium and the ICC Academy, the profile of The Els Club and Butch Harmon School of Golf continuing to grow, public transport links opening up earlier this year and our swimming and fitness facilities set to come on line soon, Dubai Sports City really is buzzing. “We look forward to Kellogg’s being part of that buzz over the coming months.”
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