Casio Releases New BABY-G Watches for an Active Lifestyle

One Hand Indicates Tide Conditions at a Glance with the Press of a Button, Fashionable Designs Styled for an LA Beach and City Streets

BASEL, April 2014 — Casio Computer Co., Ltd., announced today the latest additions to its BABY-G line of shock-resistant watches for women. The new G-LIDE BGA-180 watches feature function, structure and design optimized for surfers and skateboarders. They were developed with input from top athletes.

Casio BABY-G brand is based on a concept of Tough & Cool. While maintaining the toughness and shock-resistance of G-SHOCK in ladies’ size wristwatches, BABY-G combines a high level of functionality and fashion. The G-LIDE lineup of BABY-G watches is ideal for extreme sports, and is especially popular with active women. While providing waterproof and shock-resistant performance ideal for surfing and skateboarding, the new G-LIDE BGA-180 watches are equipped with a tide graph that indicates the tide level using a surfboard-shaped hand, enabling the wearer to check surf conditions at a glance.

In addition to the tide graph shown in the inset dial at the 9 o’clock position, the ambient temperature is shown at the 4 and 5 o’clock positions. Ease of operation has also been enhanced through the use of a direct button that activates the tide graph and thermometer. Not only that, a three-dimensional design has been realized by layering the inset dial, LCD, and numerals for a watch face that is super easy to read. The fine resin protector, which is strong and also highly resistant to discoloration by UV rays and chemicals, absorbs shock to the reverse side while ensuring a comfortable fit.

The G-LIDE BGA-180 watches are available in four different colors. Evoking street fashion and the active lifestyle of Los Angeles, the new models come in vivid colors, with a look that is great on the beach and the streets.

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