Dubai, 29. 04.2014: TV5MONDE is announcing its third participation in the World Travel Awards Middle East Gala Ceremony, which will be taking place at the stunning JW Marriott Marquis Dubai on May 4th 2014, starting at 7:00 pm till midnight. TV5MONDE is a French-speaking cultural channel widely known by French speakers and lovers of French culture. It has a special interest for the Middle East and North Africa, as it has created a specific channel for Arabic speaking people: TV5MONDE Maghreb Orient, that offers Arabic subtitles for its most iconic programmes. “We are delighted to be part of this huge event in the Middle East, particularly as this annual award is renowned as the most prestigious and comprehensive award in the travel and tourism industry. After all, the Middle East is the major hub of international hotel development.” Said Ingrid Gressier, Head of Out of Home Distribution & Marketing. “We seek to be present in most four and five star hotels of the region, and have already established partnerships with key hotel groups like Rotana, Accor, Starwood and Mövenpick. We are actively working on spreading our presence in more groups in the near future.” “World Travel Awards Gala Ceremonies are widely regarded as the best networking opportunities in the travel Industry, as they are attended by regional and international government and industry leaders. By being a partner in this event, we will be more visible towards the key actors of the hospitality industry in the region and it will also give us the opportunity to create new win - win partnerships.” Ingrid Gressier concluded. TV5MONDE penetration rate in four and five star hotels is 60% in the region. Within three years, the French-speaking channel intends to extend its presence in four and five star hotels, but also hotel apartments and resorts, and to be more visible by participating in different cultural events such as the Dubai International Film Festival and promoting the World Expo 2020.
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