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Dubai, UAE; 15 March 2014 - The Sauber F1 Team has signed up property developers Pacific Ventures as its new Premium Partner. The partnership will involve branding opportunities, as the Pacific Ventures logo will appear on the rear sidepods of the Sauber C33 and later on the drivers’ overalls. It is the first partnership of the Sauber F1 Team with a brand from the Middle East. “We are extremely happy to foster a relationship with the Sauber F1 Team. This relationship mirrors our credo and what we stand for. We are a young, ambitious, bold and innovative premium lifestyle real estate creator in the Middle East who loves the manifestation of creation. The Sauber F1 Team has a successful history as an independent and innovative constructor team that has persevered, innovated and built a remarkable F1 Team. We hope our association with the Sauber F1 team will create landmarks of development in the Middle East. Here’s wishing the team all the very best for the season,” said Parvez Khan, Chairman Pacific Ventures. Sauber Team Principal Monisha Kaltenborn, meanwhile, is confident that partnership will be a fruitful collaboration. “We are very proud to have won such an interesting and exciting real estate company as Pacific Ventures as our new partner. Countries, such as Bahrain and Abu Dhabi, are important parts of our Formula One calendar, and this offers great possibilities to new brands from this region. We are convinced Pacific Ventures will make great use of our cooperation, and we look forward to it.” Pacific Ventures is one of Dubai’s fastest-growing real estate brands, focusing on premium, luxury developments. It delivers properties which are luxurious and satisfy the highest lifestyle as well as sustainable long-term investment. With the latest expansion plans of Pacific Ventures, Formula One offers the right international platform to support the business development in the luxurious segment within the category.
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