Dabur's Miswak Toothpaste offers superior oral care for the region

Dubai, UAE - 6 March, 2014 - Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has been at the forefront of promoting natural and herbal products for skin and oral health care for decades. The company ensures the health and well-being of its customers by using traditional ingredients with scientifically-proven benefits. For oral protection, Dabur has Miswak Toothpaste, a product formulated with ‘miswak,’ a herbal chewing stick that has been used by Arabs to clean their teeth since ancient times.

Miswak is a thin teeth-cleaning twig made from the branch of the Salvadora persica tree, popularly called the ‘Toothbrush Tree.’ Known for its many oral care benefits, some people believe that regular use of miswak will help purify the mouth as miswak’s astringent and anti-bacterial properties helps in strengthening the teeth and gums, fight plaque, prevent tooth decay and toothaches, eliminate bad breath and improve the sensitivity of taste buds.

Dabur’s Miswak Toothpaste is available in the region in two variants: a calcium-based ‘Regular’ version and the latest gel-based ‘Fresh Gel.’ The new Dabur Miswak Fresh Gel eliminates odor-causing bacteria to provide fresh breath. Both are available in different pack sizes to cater to a large consumer base.

Abhinav Kumar, Group Product Manager, Dabur International, said: “Through our Miswak Toothpaste, consumers can now enjoy the traditional benefits of miswak extracts in a scientifically-proven product. The toothpaste has fast become one of the best-selling oral care items in the Arab region, particularly in the North African belt. Consumers are drawn to its appealing combination of highly effective oral protection at a very reasonable price.”

The Regular variant of Dabur’s Miswak Toothpaste is available in 30+15gms, 50+25gms, 120+50gms, and 190gms+Toothbrush; while Fresh Gel is available in 40+20gms, 90+45gms, and 150gms+Toothbrush.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.