Open House 2013 “Come Together, Change Lives” raises awareness across 11 countries for the 3rd consecutive year Harley-Davidson® Middle East and North Africa (MENA), a subsidiary of the iconic motorcycle brand Harley-Davidson Europe, Middle East and Africa, donates USD 30,000 to the United Nations World Food Programme (WFP) to feed school kids in the MENA region. This amount was compiled from 11 countries during the Open House 2013 under the theme ”Come Together, Change Lives”; where it gathered riders to support the United Nations WFP for the third consecutive year while unveiling the iconic new 2014 models and the new Project RUSHMORE. The Open House was held on the October weekend falling between the 24th and 26th, and had attendees of all kinds be it Harley or non-Harley riders in countries across the GCC, Levant and North Africa. The Open House featured a parade ride to build camaraderie and community while coming together for an excellent cause. The line up included motorcycles by Project RUSHMORE, a comprehensive effort by Harley-Davidson® to fundamentally improve every aspect of the riding experience for owners of its Touring motorcycles. After years of imagining, planning, styling and engineering, and countless hours of riding with and talking to its customers, Harley-Davidson's® Project RUSHMORE presents the full range of 2014 Touring and Trike models that are smart, comfortable, responsive and simply stunning. “We are proud to hand over this amount to WFP today. The Open House day was indeed a success and we thank everyone from the MENA region that made this event happen. We look forward to coming together and changing lives again next year in 2014 with more exciting new projects and bikes” says Elsa Abi Nader, Marketing Manager Harley-Davidson Motor Company MENA
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