As part of the strategy to strengthen the brand's position on the Emirati market, the Italian jewellery label Nomination Italy known for its fashionable handmade jewellery for men and women opens its first store in Abu Dhabi. In partnership with Masafa Investment, Nomination Italy opens a store in the Marina Mall in Abu Dhabi. The elegant and modern store is situated on the 1st floor of the mall and stretches on a 50m2 surface. The store offers all the latest collections made of the highest quality stainless steel, 18K gold, Cubic Zirconia, precious and semi-precious stones and natural diamonds. Mohammed Alnuaimi, Managing Director of Masafa Investment said: “We are keen to build a strong presence in the U.A.E. and opening a store in Abu Dhabi is a natural next step for us. We are very excited about this opening and joining other high end brands in the Marina Mall.” Nomination Italy has been present in the country since 2012 when the first store was opened in the Arabian Center followed by the opening of the flagship store in the Galeries Lafayette in the Dubai Mall. Regarding future plans, Alnuaimi commented: “The way that Nomination has been welcomed to our country has exceeded all our expectations, and in 2014 we will expand further with one more new opening.” Nomination Italy is a fast expanding international jewelry brand fully operated from Italy with more than 5,000 independent retailers and 50 mono-brand stores worldwide.
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