Spotted at Cannes - the must-have look for eyes in 2013

THE NEW BUTTERFLY EFFECT FROM L'ORÉAL PARIS FALSE LASH WINGS MASCARA

Dubai, 10th of June, 2013 – As the stars glittered throughout Cannes, lighting up the festival with their sensational fashion choices, L'Oréal Paris' new False Lash Wings Mascara helped them shine brighter with fabulous lashes that fluttered like butterfly wings.

Among those shining brightest was Milla Jovovich. The L'Oréal Brand Ambassadress was the picture of glamour at the Cannes screening of “Behind the Candelabra”, complementing her striking backless top with long, luxurious lashes achieved with False Lash Wings Mascara.

L'Oréal Paris False Lash Wings mascara offers users, like Milla, the first double-winged brush to spread lashes like butterfly wings, for flirtatious lashes worth fluttering. The revolutionary asymmetrical brush has a special ergonomically-designed lash line shape, ensuring it catches every single lash from corner to corner. For extra glamour, the flexible arch lifts the lashes at the outer corner and spectacularly stretches and lengthens them, giving double the appeal. Enveloping cocoon fibers softly envelop and expand lashes for a silky lash fringe and spectacular, fluttery volume.

The beauty of the eyes is defined by the lashes that frame them, which is why women have always coveted longer, darker, more beautiful lashes. Well, covet no longer. L'Oréal Paris Fake Lash Wings mascara's innovative formula builds strength and length, making lashes look as if they extend beyond their tips and giving the dramatic gaze usually associated with false lashes.

Another perfect ambassadress for L'Oréal Paris during the Cannes festival was Dutch beauty, Deutzen Kroes, who looked incredible from every angle as she sashayed down the red carpet in a stunning backless Calvin Klein Collection dress. She kept her accessories simple and clean with just a pair of stylish long earrings and a statement ring, so as not to distract from the beauty of her eyes. 

For added intensity, Deutzen Kroes used L'Oréal Paris Super Liners. Thanks to their breakthrough Light Flex Polymer formula, the super liners give flexible yet ultra-resistant line application for 24 hours of dramatic, smudge proof, waterproof makeup. The new Silkissime Super Liner offers an unmatchable sensorial silky texture; its silkissime oil content ensures it glides on like silk, to shine like silk. The Blackbuster Super Liner is perfect for creating a bold, graphic eye line with ease; its innovative marker tip offers the easiest way to draw a strong, smooth mistake-free line.

So take a tip from a super model and kick start your summer with the hottest looks from the Cannes red carpet. For ultimate perfection, 100% black and 100% bold, get a striking gaze and flutter-worthy eyelashes to rival Deutzen Kroes and Milla Jovovich – because you're worth a Butterfly Look.

Get the Pure Chrysalis Look:

1. Apply the False Lash Wings mascara to the upper eyelashes, twisting it slightly and going from bottom to top.
2. To create more impact: apply the mascara on the lower lashes going from inside to outside once.

The amplifying brush of False Lash Wings mascara gives the desired “winged” intensity and spread out effect.

Get the Flying Fluttery Look:

1. Use the Silkissime pencil on the line of the lower and upper eyelids.
2. Draw the lines on the upper eyelid as your usual eyeliner line; elongate the lower and upper eyelid lines to add the desired flick.
3. Use the False Lash Wings on the upper lashes only to stretch the gaze out slowly on each lash.
4. Leave the lower part of the eyes nude emphasized only by the fine strokes of the Silkissime pencil.

Silkissime has superior silky texture that will glide on your eyelids and will leave a guaranteed rock-solid line.

Get the Bold Nympha Look:

1. Outline the top and inner eyelid with Silkissime liner. Then draw a thicker, well emphasised line starting from the pencil line going first towards the bridge of the nose and then towards the top of the ear.
2. Shape a line with the Blackbuster marker on the upper lashes with the tip of the pen: start from the inner corner to the outer corner of the eye and draw out a comma, make sure it's well filled in.
3. Start again from the inner corner following the crease of the eyelid to close the comma.
4. Apply the mascara with the brush to the root of the upper eyelashes this power combo of the 3 products gives you the most edgy, in-trend look fresh off the fashion runways.

Retail prices:

• L'Oréal Paris Fake Lash Wings mascara – AED 93
• L'Oréal Paris Blackbuster Super Liner – AED 69
• L'Oréal Paris Silkissime Super Liner – AED 48