AS THE MERCURY RISES, CRYO HEALTH INTRODUCES COOL NEW HEALTH AND BEAUTY TREATMENT

GCC's first Cryotherapy health spa OPENS In Dubai
 
Dubai, 9 July 2013 – As the temperature starts to soar, a cool new spa is set to offer respite to Dubai's health and beauty conscious.  Open today, 9 July, Cryo Health, the GCC's first cryotherapy spa, offers cold therapy treatments to reduce the damaging effects of free oxygen radicals on the skin[i] and aid in muscle recovery.[ii]Additionally, cryotherapy has been long used in the United States in the promotion of weight loss.

A favorite beauty treatment of celebrities such as Demi Moore, and long-established muscle therapy treatment of professional athletes[iii] including NBA star Kobe Bryant, cryotherapy involves a painless freezing of the skin's surface through exposure to extremely low temperatures (-120 to -160 degrees Celsius) for a short period of time.  The treatment's temporary cooling action stimulates the immediate release of increased levels of adrenaline[iv] as it enhances blood flow circulation[v] and accelerates the delivery of oxygen throughout the body[vi].

As a non-invasive, holistic skin rejuvenation treatment, cryotherapy promotes the increase of anti-oxidants[vii], improves blood flow circulationv and accelerates delivery of oxygenvi to the dermal layers of the skin, helping the skin to regain firmness, tone and radiance.  As a powerful muscle recovery therapyii, the treatment's circulatoryv effects have long been used to reduce pain and inflammation[viii],[ix]while enhancing muscle strength[x].

Dubai-based Physiotherapist, Andrew Sulimierski said that he is confident that Cryo Health's new cryotherapy service will be well received by athletes and individuals seeking an alternative to what is currently available in the market: “Cryotherapy has long been used by athletes as a way to speed recovery and boost performance and something many people do instinctively when they put some ice on an injury or sore muscle. As a beauty and weight loss treatment it is also gaining in popularity, “said Sulimierski.

“Aside from the therapeutic and beauty benefits, cryotherapy is also a very invigorating therapy and with these benefits combined; it's bound to be very popular.”

Opening in the fashionable Emirates Towers district, Cryo Health will offer the following services: 

• Cryofacials: Cryo Health Cryofacials help improve the skin's appearance through improved oxygenation of dermal cells, and reduced inflammationviii while vasoconstrictioni helps tighten the skin. The end result is younger and healthier looking skin. Available in three types: Cryo Facial, Cryo Facial Deluxe, and Cryo Facial Supreme, Cryo Health Cryofacial treatments start at 350 AED per session.
• Whole Body Cryotherapy: Cryo Health Whole Body Cryotherapy sessions involve cooling the skin's surface of the entire body for 2 – 3 minutes. This natural body regeneration process grants a more intense and higher volume treatment[xi], leaving fitness enthusiasts and professional athletes energized and revitalized. Cryo Health Whole Body Cryotherapy treatments start at 400 AED per session.
• Local Cryotherapy:  Local Cryotherapy sessions involve cooling the skin's surface of a local area such as a knee or elbow for 2 - 3 minutes. Similar to Whole Body Cryotherapy, the natural body regeneration process grants a more intense and higher volume treatment in the specified area, leaving fitness enthusiasts and professional athletes energized and revitalized. Cryo Health Local Cryotherapy treatments start at 350 AED per session.

Developed in Japan in the late 70's[xii], cryotherapy first gained popularity elsewhere amongst sport professionals for its muscle strength and recovery attributes. The opening of Cryo Health marks the first time that the treatment will be available in a spa setting in the UAE.   Further plans are in progress to open Cryo Health spas in Abu Dhabi, Qatar and Kuwait.