Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ – the secret to timeless elegance, making headlines.

Lattafa’s latest collection celebrates individuality with a captivating range of scents designed to complement your unique essence. Inspired by the richness of traditional Arabic flavours, the collection features exclusive fragrances like Khamrah Qahwa, Teriaq Intense, Yara Candy, Mayar Cherry, and Eclaire, along with the premium offering, Victoria. Each scent is a reflection of Lattafa’s creative approach to perfumery, blending artistry with tradition.

Defining Victoria as a masterpiece of modern royalty, this signature fragrance for women blends the grace of Victorian elegance with the bold confidence of today. Striking a charming balance of playfulness, softness, and sophistication with fragrant compositions of Lemon Meringue Pie, Neroli, and Vanilla; the concoction is carefully designed to evoke a regal charisma and contemporary boldness. Inspired by women of effortless grace who wear confidence like second skin; Victoria is a lingering fragrance that leaves a lasting impression, much like an unforgettable memory.

Speaking of their latest gourmand edition, Abdul Rahim Shaikh Shahid Ahmed, Creative Director, Lattafa Perfumes said; “Our newest range invites and helps you to wear your attitude. They seem relatable with their unique and deeply rooted Arabic flavor references yet, bring forward unexpected concoctions of indulgent notes to surprise users. Continuing with our legacy of reinvention and curating olfactive gems; the range has an interesting mix of scents that are decadent, bold, and unique. With Victoria especially, we wanted to create something that feels iconic yet new, timeless yet modern—a scent that truly represents the Lattafa woman of today. We also have other perfumes like the Khamrah Qahwa, Yara Candy, Teriaq Intense, Eclaire, and Mayar Cherry, which are new interpretations of the base notes they carry and need just a spritz to be enveloped in their mysterious symphony.”

For the confectionary devotee who is gourmand curious, this range is sure to get the nose hungry. The Yara Candy perfume opens with a burst of juicy Green Mandarin and blackcurrant fruits, leading into a heart of blooming Gardenia & Strawberry Fizz Candy. This exquisite scent is perfect for those who appreciate the allure of a well-balanced and sophisticated fragrance. Wrapping you in a comforting embrace, Eclaire combines all the star notes of creamy vanilla, nutty praline, and velvety musk; making it indulgent, lingering, and statement-making. The Mayar Cherry perfume emotes playfulness bottled up with fruity scents that not only capture the attention but also rule over the heart. The interplay of warm and soothing notes makes it a perfect addition to luxury fragrances.

The only perfume for men in the range, Teriaq Intense is an Oriental spicy fragrance that’s unapologetically unique. It captures the raw intensity of boldness and sophistication to redefine confidence with every spritz of its luxurious notes. Khamrah Qahwa, a unisex perfume is a captivating creation infused with an enchanting fragrance inspired by the warmth and depth of traditional Arabic coffee. The notes smell straight from a gourmet patisserie lending a subtle mysterious sweetness.  

Gourmand accords are relatively emerging fragrance notes and are already setting the tone for desirability in the region and globally. The growing popularity of their indulgent ingredients compels users to seek out new experiences while also being comforted by senses that they are already familiar with. The Middle East culture has a strong influence on fragrance creation and with references to Arabic desserts and traditional aromas; the Gourmand Range by Lattafa is set to play a crucial role in setting perfumery trends. The range stems from a desire to craft fragrances that resonate with men and women worldwide while staying deeply rooted in traditional Arabic influences. Combining the allure of carefully selected gourmand ingredients with generations of expertise in perfumery; the newest range by Lattafa embodies captivating and universal fragrances.