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United Arab Emirates - March 13, 2021: Marking the special occasion of Mother's Day this March, Dubai Gold and Jewellery Group (DGJG), the largest trade body for Dubai’s jewellery industry, in collaboration with six popular retail partners have launched a special campaign. Offering a unique gifting option, the campaign will be till to 21 March.
Under this industry campaign, all stores of Malabar Gold & Diamonds, Jawhara Jewellery and Liali Jewellery will display an exclusive range of limited-edition products dedicated to Mother’s Day across UAE and GCC. While Kanz Jewels, Annaka Jewellery and Dusoul by Dhamani will have special collection in their UAE stores only.
With an aim to offer beyond the usual promotions, DGJG continues its Mother’s Day tradition with the launch of its fourth season of the campaign across 125 outlets in UAE and GCC.
Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group said “It is a very special campaign not because of the collection or the special offering but because of the emotional value. Mother's Day is fast approaching, and it is time to settle on that perfect gift that all mothers in the UAE undoubtedly deserve. Our participating jewellers will be offering exquisite design to the jewellery shoppers and also some great deals. Their significance does not stem from their material worth, but from their symbolic value, which is unquestionably priceless.”
He further added “In spite of the challenges and restrictions because of the Covid-19, DSF was a huge success, and with this campaign we aim to engage with our shoppers over and above the usual shopping festival and sales promotions. We are embarking on a series of campaign within this collective form, very soon we will announce campaigns for the upcoming season as well. This special campaign is aimed at honoring the mothers all across the UAE.”
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