Dubai, UAE, January 11, 2018: Back to basics and looking ahead to futuristic favorites, Swatch introduces its Spring-Summer 2018 collection, which dives into the Swiss watchmaker’s DNA. Spring and summer are all about the great outdoors, and Swatch takes the party from the garden to the street before heading to the beach. Created with a glance at the past, the brand’s newest hits reinterpret its design icons with inspiration from the latest trends. At a fantasy picnic with the Queen, floral patterns are in full bloom, exotic frill meets daringly dashing and 5 o’clock calls for tea. The Brit-in collection takes the best quintessential elements of British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is understood around the world. Keep calm and wear Swatch! Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean meets the sky, Mediterranean Views is a collection fluent in the language of stripes. Ship-shape nautical designs inspire marine dreams in the shade and in all shades of blue. The energetic, eclectic Spring-Summer 2018 collection is a call to live in the moment, to be authentic and to embrace things that shatter monotony. The collection proves that every cool lifestyle can be Swatch-y. The collection ranges from AED 225 - AED 450 and is available across Swatch stores in UAE.
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