Dubai, UAE, June 26, 2016: House of Manyavar, a popular male ethnic brand from India has now launched its women’s celebration wear collection - Mohey in the UAE, in partnership with Kothari Trading, a well-known textile trading company based in the UAE. A staple in most household hosting a wedding, Manyavar has enjoyed widespread popularity when it comes to Indian regal sherwanis and traditional Indian clothing in the country. With Mohey, the House of Manyavar and Kothari Trading have brought a world of classic and modern women’s ethnic wear for all ages and occasions designed to suit tastes to Dubai’s demanding clientele. The first Mohey collection in Dubai showcased a beautifully designed clothing line of elegant sarees, gorgeous lehengas, feminine suits and stunning gowns. Mohey will consistently fill the gap for women’s traditional and celebrations clothing. Commenting on launch of Mohey in the UAE, Mr. Lalit Kothari, Managing Director at Kothari Trading Company, said, “We are pleased to partner with the House of Manyavar to bring Mohey to the Middle East. The brand is extremely well-known in India and the clothing from both the Manyavar and Mohey collections are intricately designed and compliment anyone looking for an Indian ethnic look. Manyavar’s collection is designed to reflect Indian regality and opulence. The launch of Mohey will serve as a one stop shop to provide for any woman looking for that right piece of elegant clothing for any occasion.” With UAE being the melting pot of traditions, nationalities and societies Indian ethnic wear has seen a rise in its demand and the collection aims to target various nationalities. Several festivals celebrated in the UAE including Eid, Holi, Diwali see women rushing to stores to pick the best suited and most elegant lehengas and sarees to suit their occasion. Mohey stores are located in Dubai and Sharjah and Manyavar has stores in Dubai, Abu Dhabi and Sharjah.
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