The fastest growing personal care brand in India is set to mark its debut in the region with its roll out of Ecocert Greenlife certified organic products. Dubai, UAE, May 17, 2016: Organic Harvest, India’s only home grown skin and hair care brand, announced today its entry into the United Arab Emirates (UAE) personal care market with the unveiling of its extensive and unique range of organic products. Launched in 2013 Organic Harvest’s debut into the region has been attributed to a growing demand for authentic beauty and personal care products that cater to the diverse needs of the local consumer. As a new entrant into the vibrant personal care segment, the company says the regional market continues to increasingly move towards a concept of solution-oriented products - a segment that fits perfectly well with its product portfolio. Speaking at the launch ceremony held in Dubai, founder and chief executive officer Rahul Agarwal said that Organic Harvest’s objective to launch in the UAE was primarily focused on providing organic beauty solutions that are beneficial to both consumers and the environment. Rahul’s vision is to create a meaningful difference in the lives of millions across the world through the brand Organic Harvest. Mr. Gautam Dhar, the General Manager - International Operations of the company noted that there has been a steady increase in the demand for organic products globally and the UAE is at the forefront mainly due to its ethnic-rich and health-conscious population. “There has been a growing consciousness for organic products all over the world regardless of social, ethnic and economic strata and notably in and around the UAE. Organic Harvest’s comprehensive range of organic brands, which are anchored around blending beauty with nature, will provide the much needed solution for the beauty, fashion and increasingly health conscious consumers,” said Gautam Dhar. Some of the Organic Harvest skin care products unveiled include; anti ageing massage cream, skin lightening face wash and cream, age reversal cream and anti wrinkle cream. Other products include a unique collection of exotic fruit-flavored lip balms, which are rich in natural essential oils made with hydrating lanolin and natural wax and filled with the goodness of Shea butter. The hair care segment boasts an exciting collection, which includes; conditioner for damaged repair, anti dandruff shampoo, hair fall control shampoo and daily shampoo among others. Rahul went on to add, “Organic Harvest is poised to provide end-to-end solutions through its enhanced portfolio complete with a free personalized beauty consultancy. Our robust selection of products to our customers across several market segments of the personal care industry is our commitment towards making a meaningful difference in their lives.” The Organic Harvest Ecocert Certified Greenlife 100% organic products will be available across all leading supermarkets, hypermarkets and pharmacies across the UAE and across the entire GCC in the near future. Prices range between AED 30-AED 70
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