Clarks Opens New Store in Ibn Battuta Mall, Dubai

Dubai, UAE, April 25, 2016: Clarks is pleased to announce the opening of its new store in Ibn Battuta Mall in Dubai, bringing its range of beautifully versatile and expertly crafted footwear, with effortless British style to the Gardens Community.

With the addition of the new Ibn Battuta store, Clarks now operates 18 standalone stores across the UAE, joining locations such as Dubai Mall, Mall of the Emirates, and Yas Mall, plus 111 in total across the Middle East and Africa region.

The 1528 sqft store will host Clarks signature seasonal collections and styles for men, women and kids. The new store features the C7+ concept which brings the Clarks brand to life. The C7+ store is a confident and innovative retail experience that breathes a sense of craft and style, demonstrating Clarks impressive British heritage and passion for shoemaking.

Cutting-edge exteriors and interiors enhance the shopping experience whilst telling the unique Clarks story. Just like the products, everything within the store has been considered; from the wood flooring to the rich green and deep purple hues picked straight from the landscape of Somerset, where the Clarks business has been based since the beginning in 1825.

The C7+ store concept is warm, friendly, modern and contemporary. Each gender has its own area, clearly defined by the use of authentic textures and a colourful graphic background, including bright active lines which add fun and action to the Kids’ area.

The store is designed to be more eco-friendly, using less power and other resources, with displays and display areas that are easily and effectively refreshed to keep pace with the very latest trends.

The Clarks brand personality is firmly rooted in the C7+ concept store; delivering an essence of effortless British style, unique to Clarks.

Irfan Porbanderwalla, C&J Clark International President of Middle East & Africa comments; “It’s always great to see a new Clarks store open especially when it’s in such a good position within the world’s largest themed shopping mall. The Clarks Dubai team and our partners Jashanmal Group have done a magnificent job getting the store open and looking amazing. We are in great company here in Ibn Battuta Mall, it’s an impressive Mall with a fantastic mix of brand names and customers. We are delighted to be a part of it.”

Manish Das, CEO Corporate Affairs and Franchise Retail, Jashanmal Group, also commented to say; “Clarks has always been an important brand for us under the Jashanmal portfolio. We are delighted to bring the brand to Ibn Battuta Mall and are sure customers would have a great experience shopping with Clarks.”

Every Clarks shoe is made the right way, blending traditional craft with cutting edge innovation and technology. The international design team, based in the UK, takes inspiration from the unique Clarks brand archive and the rich melting pot that is British culture.