Ramadan Night Market invites participation from local brands and retailers

• 5thedition of annual night souq from June 23rd to July 2nd at Dubai World Trade Centre
• Perfect platform for entrepreneurs, home grown brands and retailers to promote their brands

April 9, 2016; Dubai, UAE: With ultimate shopping as its hallmark, along with fun activities and mouth-watering food, Dubai’s Ramadan Night Market is all set to return this June. The fifth edition of the much awaited 10-day souq will be held from June 23 to July 2 at Zaábeel Hall, 4 and 5, Dubai World Trade Centre. The annual event has become a regular calendar feature for thousands of families and individuals, as proven by last year’s visitor footfall of a staggering 116,000 over 10 days. Special features of the venue include its central location, flexible spaces, metro connectivity, world-class amenities for exhibitors and easy access for visitors, making it a very attractive proposition.

Held during the holy month of Ramadan, the night market is the perfect alternative to malls allowing people to complete their Eid shopping, while retailers find this an attractive platform to showcase a wide range of products under one roof. News reports in the last few years have also concluded that people’s spending increases significantly during Ramadan and peaks a few days before Eid.

“Being a unique concept, Ramadan Night Market has drawn a lot of attention since its inception both from retailers and visitors as its profitable to both” says Samantha Cordeiro Miranda, Brand Manager at Sumansa Exhibitions, the event organizers, “The market is beneficial for small business enterprises and home grown concepts which need such platforms to boost sales as well as established brands who want to reach their target market in a more intimate environment.

I’d like to invite UAE retailers to the night souq for participation in an event that has progressed from strength to strength, year on year. The success of our business is proven by the fact that there has been a constant increase in the number of retailers every year, and typically a significant chunk of them – more than 50 percent – were repeat clients.

“This time, we plan to introduce many more exciting activities which will appeal to a diverse public while providing them a complete package of shopping and entertainment under one roof. We promise to deliver another superb event. Given the popularity of the market, this is also a lucrative opportunity for retailers to become prominent through exclusive sponsorships,” added Samantha.

Ramadan Night Market showcases a variety of product categories, including garments, jewellery and accessories, health and beauty products, personal care, perfumes, leather items, food items, furniture and handicrafts, travel and tourism, electronic and home appliances, souvenirs, collectibles and gift items, toys and baby products, automobiles and much more. Besides these, the market also hosts fun activities for kids and adults, henna majlis to compliment the Eid theme, lucky draws, free health check-ups and handwriting analysis among other attractions that serve as one of the biggest magnets that draw masses to the venue.

Sumansa Exhibitions have been at the forefront of organising consumer shows and introducing innovative concepts that help close the divide between consumers and retailers. Ramadan Night Market, with its direct, yet entertaining approach to shopping, is evidence of the company’s effort to promote all kinds of businesses in the UAE and bring convenience in people’s lives. Over the past 10 years, Sumansa Exhibitions has had the experience of conducting massive, targeted and highly successful marketing campaigns, getting qualified visitors to their shows.