Dubai, September 1, 2015: Alpha Bravo, an assortment of casual and versatile travel, business and day bags that infuse style and attitude into TUMI’s iconic ballistic material, is redesigned for Fall. In addition to Core colors Hickory, Navy and Anthracite, the assortment will be offered in new and invigorating Transitional color Moss and Seasonal color Grey/Camo. Upgraded design features include leather trim detailing on the footer of the bags, while new functionalities include a protective pocket to help safeguard delicate essentials.
Many styles will now feature dedicated mobile, tablet and laptop pockets to protect these key devices. This fall the line expands into a leather assortment. The Alpha Bravo Leather assortment, rugged and distressed yet still refined, offers the same design enhancements and functionality upgrades as Alpha Bravo. These contemporary and versatile silhouettes work for business, commutingand everyday activities. The addition of leather silhouettes in rich color Dark Brown gives this assortment a unique attitude and individuality. In other news, the brand has also appointed New York designer Michael Petry as its new Creative Director. Mr. Petry has been recognized throughout the industry as one of the most talented young Creative Directors and leaders, with a proven track record of commercial and creative success.
“I’m thrilled to be joining TUMI’s team of innovators, who have been redefining the luxury travel space for over 40 years,” said Mr. Petry.
“I look forward to continuing this legacy and appreciation of TUMI’s beautiful, technical products, with exciting new introductions and styles in the upcoming collections.”
Mr. Petry succeeds TUMI’s current consulting Creative Director, George Esquivel.
In Dubai, TUMI is available in Dubai Mall, Galeries Lafayette and Mirdif City Center.
In Abu Dhabi, in the Abu Dhabi Mall and The Galleria in Sowwah.
Please note that all items are subject to availability.
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