Gear Up for the New School Year with the ‘Back To School' Campaign

Organized by Dubai Shopping Malls Group and Dubai Festivals and Retail Establishment as part of Dubai Summer Surprises 2015
• Special phase of the campaign to kick off from September 1st and will culminate on 10th September
• 10 children to win tuition of AED 50,000 each
• Campaign to include Twenty Four participating malls across the region

Dubai, August 30th 2015: Dubai Shopping Malls Group (DSMG) helps make school even cooler this summer with the fun yearly activity of back-to-school shopping. Adding further excitement to the preparation for this school year, DSMG has brought in a special addition to its existing Dubai Summer Surprises promotion with the ‘Back to School’ campaign.

The Dubai Summer Surprises campaign has always celebrated the essence of family togetherness and has been innovatively designed to offer families a chance to win millions. This year the Back To school segment was introduced to further strengthen that vision. Set to take place from September 1st to 10th, 10 lucky children will be selected from a raffle draw to be held on September 10th, each of whom will have the chance to win school tuition of up to AED 50,000.
All shoppers need to do in order to participate in the raffle, is purchase back to school merchandise worth over AED 200 at any of the participating kid’s retail stores of the twenty four participating malls to receive a raffle coupon and stand the chance to win BIG!

Mr. Majid Al Ghurair, Chairman of Dubai Shopping Malls Group shared, “Our promotions always provide us with an opportunity to reward shoppers by offering them the ultimate shopping experience. This year we wanted to further build on that by having a special segment catering specifically to children to step up the excitement during the remaining days of our promotion. We have been delighted with the enormously positive response from visitors and local residents to the promotion and fantastic offers that DSMG has been offering in its special and are anticipating a very strong final week of sales.”

The 18th edition of this Summer Campaign, will host shoppers and visitors at all the twenty four participating malls.

The participating malls include Al Barsha Mall, Al Bustan Center, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, Box Park, BurJuman Centre, City Walk, Dubai Outlet Mall, Etihad Mall, Karama Center, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, Uptown Mirdiff, Wasl District, Wasl Square, Wasl Vita.

So hurry and get your kids classroom-ready with the exciting promotion, back to school sales and deals for 2015!