RBK Middle East has announced the launch of the MENA region’s first dedicated Reebok Classics store at The Dubai Mall. Due to officially open on August 28th, the 79 sq m store will be located on the mall’s Ground Floor, near the Dubai Mall Aquarium. Featuring the entire Classics range, including footwear, apparel and accessories, the new Reebok Classics store will also debut fashion forward capsule collections in collaboration with brands including Maison Kitsuné, Sandro, Garbstore, Wood Wood and Born x Raised. With renowned hip hop performer and producer Swizz Beatz as Reebok Classics’ Creative Director, the iconic brand has long been associated with the music industry’s most pioneering artists. Reebok Classics recently announced Kendrick Lamar as the new ambassador for the Classics x Ventilator line, and has previously collaborated with Alicia Keys, Jay-Z, Travis Scott, Kid Ink and Melody Eshani. ‘Reebok Classics is one of the world’s most iconic lifestyle brands with a dedicated global fan-base,’ says Mark Greiner, General Manager of Reebok Middle East. ‘With the new standalone Reebok Classics store at the Dubai Mall, the region’s trend-savvy consumers will be able to define their own individuality through the brand’s unique combination of high-performance sportswear and bold, retro-inspired design.’
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