Massimo Dutti recently reopened its new global store concept on the ground floor of Dubai Festival City. The establishment, with over 557 square meters of retail space and three large window displays boasted an impressive façade of 19.640m x 2.765m. New global store concept The new Massimo Dutti store image is based on a progressive evolution of the boutique concept that identifies the chain’s stores. The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details, the signature of the firm. Massimo Dutti and the Inditex Group Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of timeless styles from casual to sophisticated. Today, it has a commercial presence in 69 countries between Europe, America and Asia with over 700 stores. The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 6,249 stores in 86 countries on five continents. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Massimo Dutti Dubai Festival City - Ground floor
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