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In a complicated and competitive digital marketplace, HMH - Hospitality Management Holdings continues to optimize and enhance its digital capability to provide travellers wider online and mobile access. Integrating compelling features and content such as fabulous new photographs, the group’s website provides guests with direct access to live rates and availability that in turn drivers better conversion rates thus increasing online revenues from direct bookings. Laurent A. Voivenel, CEO of HMH, said, “Online engagement is essential for a more personalized and interactive guest experience. Our commitment to improve the way we connect with and serve our guests and hotels lies at the core of our innovation strategy. hmhhotelgroup.com is the heart of our digital ecosystem. Launched in 2014, the multi-brand mobile-friendly reservation website, also available in Arabic, made bookings much faster and easier. Accessible worldwide anytime, anywhere, with both English and Arabic interface, across various distribution channels, it has significantly increased our penetration in key markets by reinforcing our online presence. Moving forward our strategy is to develop and optimize our digital platforms to drive high growth markets in order to unlock our full potential and maximize the top line”. Laurent added, “Powered by Trust International, our booking channel is one of most advanced, efficient and user-friendly. The ultimate aim is to provide our guests an online service that is consistent with new consumer habits. Over 2 billion people currently have a smart phone and nearly 45% of travel searches are made from mobile phones. Therefore, mobile bookings are an essential aspect of our guest experience - be it before, during or after their stay”.
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