Reebok celebrates five years of CrossFit® partnership and innovation with highly anticipated Reebok CrossFit Nano 5.0 Available from July 13th Dubai, June 18, 2015: Reebok, the leaders in CrossFit® product innovation and engineering, has marked its five year anniversary as official CrossFit footwear and apparel partner with the launch of the highly anticipated Reebok CrossFit Nano 5.0 - a training shoe that features Kevlar® material for protection and durability. Engineered specifically for the CrossFit athlete and developed in association with the CrossFit community, the Reebok CrossFit Nano 5.0 features a number of updates making it the ultimate training shoe. Reebok continues its on-going evolution in footwear for CrossFit with the introduction of Kevlar® material throughout the upper of the shoe for increased durability and abrasion protection. Specifically, Kevlar® features the innovative 360° BulletCage built for added protection and designed specifically to help endure the most challenging and diverse CrossFit WODs. It provides protection and durability with grip, traction, and stability while staying true to CrossFit’s mandate that the Reebok CrossFit Nano 5.0 is built on the empirical design spec of human movement. In addition to the revolutionary addition of Kevlar® material, the Reebok CrossFit Nano 5.0 boasts a newly engineered anatomical heel counter and foot bed with an R55 platform for additional high rebound and cushioning. The Reebok CrossFit Nano 5.0 also offers traction working alongside a full rubber sole with MetaSplit flex groove and heightened RopePro+. Mark Greiner, General Manager of RBK Middle East commented: “We know how important it is for CrossFit gear to stand up to the rigors of constantly varied functional movements performed at high intensity while not interfering with performance. We work very closely with Reebok and the CrossFit community on footwear and apparel that continues to develop and evolve as the boundaries of fitness are pushed.” “As CrossFit workouts get tougher and CrossFit athletes get stronger - so too does the Reebok CrossFit Nano,” “With the introduction of Kevlar material, we truly believe the Reebok CrossFit Nano 5.0 is our toughest shoe yet and can withstand even the harshest, toughest WODs. At Reebok, we are hugely proud of our long-standing partnership with CrossFit; it has powered a huge range of innovative CrossFit apparel and footwear and the Reebok CrossFit Nano 5.0 is the latest landmark addition to the category.” Check out the 2015 Reebok CrossFit Games July 22-26 in Carson, California and at games.crossfit.com to see incredible athletes from around the world competing for the crown of Fittest on Earth while wearing the Reebok CrossFit Nano 5.0. The Reebok CrossFit Nano 5.0 is available from 13th July at The Dubai Mall Reebok Store.
Full GCC availability to follow from July 15th
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