Dubai, June 17, 2015: Mariam Said, MBC’s breakout star and Entertainment Tonight (ET) Arabia presenter, is the new face of the Lipsy London Ramadan and High Summer Collection that will launch throughout the UAE and Bahrain in June.
Mariam was chosen by the established fashion brand to represent the collection for her glamorous persona, balancing a successful career in entertainment and carving out a niche as an influencer in the Arab World. She quickly rose to fame in her native Morocco to become one of the most popular presenters on MBC, reporting on celebrities and red carpet style from Hollywood to Dubai.
“I am thrilled to model the Lipsy London Ramadan and High Summer Collection,” Mariam said. “Each and every piece is beautiful and on trend and perfect for the stylish woman. I feel so glamorous wearing them.”
Following in the tradition of hugely successful celebrity collaborations with the Kardashian sisters and Michelle Keegan, Lipsy UAE and Bahrain have chosen Mariam as the ambassador to front their newest campaign.
Photographed against a backdrop of opulent splendor at Jumeirah Zabeel Saray in Dubai, Mariam’s contemporary and elegant appeal as a woman on-the-go shines through in this latest campaign. The collection revolves around lush fabrics with intricate and embellished details that cater to the fashion forward Lipsy girl.
Richly hued shades of deep navy, bright coral, fresh aqua and vibrant citrus crowned with sophisticated lace, embroidery or gold chain beading, punctuate a neutral colour palette.
Dresses are shapely and floor sweeping, with structured stitching and lace adding to their hourglass form, a trend picked up from the feminine silhouettes ruling the runways. One-shouldered designs also highlight a delicate outline that is entirely of-the-moment, whilst silver glitter dusts the shoulders of another long sleeved gown.
Black and white lace maxi and knee-length dresses round out the streamlined dress collection. Contrasting lattice work and banding adorns the dark and sleek fabrics.
Regal touches continue in the ensemble pieces, with long, sleek skirts and monochrome lace peplum tops. Hints of their richness pop through in the tiny details of each piece and make them perfect for walking a red carpet or attending a sumptuous Ramadan iftar.
Standout pieces fashionistas are sure to fall for are a fitted citrus dress ornamented with lush black velvet and an aqua dress with illusion lace and a fluted hemline. They comprise a collection that is both ultra feminine and statement-making majestic, perfectly encapsulating Mariam and her aura of beauty.
Lipsy’s previous blockbuster celebrity ranges have firmly positioned them as one of the most popular fashion brands for the aspirational lifestyle. Set to be another Lipsy success story, the Ramadan and High Summer Collection modeled by Mariam Said will be released just in time for the holiday season.
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