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JOHNSON’S® is calling on mothers in the Middle East to share their extra-special secrets when it comes to their own personalized bath time song.
Whether a spontaneous melody inspired by bath time play with your baby, or a loved and cherished song that was even sung to you as a child, JOHNSON’S® wants moms in the Middle East to share their very-own songs with them.
Following recent research by JOHNSON’S® that showed that through regularly listening to music during bath time, moms can stimulate a baby’s brain as well as put him or her at ease during such a vital routine of the day. Mothers can submit lyrics, audio or video recording of their bath time song and share with JOHNSON’S® on its Facebook page or dedicated bath time song app (links below) and could have their masterpiece contribute to JOHNSON’S® official bath time song, with the help of expert music producers!
Moms who enter can also win weekly draws where they could win gift hampers with JOHNSON’S® goodies. To submit your very own Bath Time Song, please see relevant links below… www.bathtimesong.com
www.facebook.com/johnsonsbabyme/app
JOHNSON’S® understands that including touch and massage into a bath time ritual is essential for all mothers. In fact, touch has been found to help support a baby’s growth and development[i], including improved cognitive performance and increased alertness and attentiveness.
For Arab mothers in the UAE, 34 percent understand that baby massage is extremely important to their child’s brain development, compared to only 25 percent of mothers globally. Massage is seen as an important part of the bath time ritual for Arab moms in the UAE, where they perform a gentle massage using baby oil to moisturize their baby’s delicate skin post cleansing.
With a baby’s skin barrier proven to be up to 30 percent thinner than adult’s skin, it loses moisture more easily, and as a result their skin can be prone to dryness and irritation. Hence, it is important for Arab moms in the UAE to understand that their baby needs special care to support healthy skin development. Moisturizing with Johnson’s Baby Oil, post bathing, locks in double the moisture versus baby lotion.
No matter who influences a baby’s bath time ritual, JOHNSON’S® maintains that establishing a bath time ritual is so much more than cleansing, in fact it is an essential ritual that allows parents to unlock the full power of a baby’s senses that positively contribute to the healthy development of a child’s brain. According to research from the JOHNSON’S® Global Bath Time Report released earlier this year, infants who experienced routine touch and massage were 50 percent more likely to make eye contact - one of the earliest forms of communication between babies and caregivers - and are three times more likely to have an overall positive expression (compared to those who did not).
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