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• BASF presents brand for Kuwait’s expanding construction and infrastructure industry
• First-of-its-kind presentation welcomes over 300 customers BASF, the leading supplier of construction chemicals in the GCC, invited more than 300 customers for the official presentation of its Master Builders Solutions brand in Kuwait. The gala dinner took place on 10 December, 2014 at Holiday Inn Hotel in Salimya, Kuwait. The event was the first of its kind in the construction industry, and drew the participation of key company representatives and customers, as well as of Basil Al Maousherji, Executive Director of Arabi Company – BASF’s official distributor in Kuwait. In addition, Julian Pritchard, General Manager, BASF Construction Chemicals UAE LLC, graced the launch to highlight the brand values and benefits of Master Builders Solutions. BASF also presented tiling and screeds solutions, along with other technologies such as admixture systems, construction systems, and waterproofing and flooring solutions. During the event, BASF video streamed its most recent projects in construction, including Amiri Airport, Boubyan Sea Port Bridge, Radisson Blu Hotel Renovation and Sabah Al Ahmad Sea City Project.
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