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British-Designed Mobiles Arrive in Nigeria as Innovative Brand Looks to Capitalize on Growing West African Market DUBAI, December 3, 2014: After witnessing explosive demand for their cutting-edge smartphones in the GCC, top European mobile player, Fly, has now entered Africa’s lucrative mobile phone market. Since its launch in the region in March 2014, Fly has successfully penetrated the market in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, reaping continuous success across the GCC. The acclaimed European brand plans to continue its ambitious expansion, with sights set on Iran, Egypt, and other African countries as future markets. Now, the ultra-stylish premium mobile phones have been made available to Nigeria’s discerning consumers. The country’s population of nearly 170 million already enjoys a 75% mobile penetration rate, and has demonstrated demand for further consumption, particularly for new and attractive brands, provided a model’s design aesthetic and price point are within range. In Nigeria, Fly has partnered with First Choice as its exclusive distributor, given its extensive distribution network across Africa with over 4000 points of sale. Nitin Sood, Managing Director, Fly MEA said: “West Africa, and Nigeria in particular, is a strategic new market for Fly, with its growing demand for smartphones, and we are excited to enter this market with First Choice as our partner, which will further help us penetrate the Nigerian market.” With its commitment to style, functionality, and advanced technology, Fly has created a brand that has set new global benchmarks in the mobile industry, according to Onyeka Kelikume, Brand Manager of First Choice. Fly was the number one selling smartphone in Russia in 2013, a top performer in many European markets, and has been doing exceptionally well this year in the Arabian Gulf states. The new product range - a series of six power-packed smartphones and three feature phones, designed with the world’s very latest technology for an unparalleled user experience - will soon be available across Nigeria.
Abdul Jabbar Shahnawaz, VP of Marketing, Fly MEA said: “Fly is a challenger brand, and we are bringing our latest handsets which are technologically advanced and stylish and are sure to appeal to the consumers in Nigeria. And, given the global demand shown for our new range, we believe that there will also be demand here for premium quality mobile phones at reasonable prices.
The latest range of Fly smartphones includes:
•EZZY 5 Fly Easy - 1.8” TFT Display (160 x 128), GSM 900/1800, Dual Band, Bluetooth 3.0, Platform MT6260M, Dual-SIM, 800 mAh Battery and Micro USB.
•TS111 Fly Chat - 2.8” TFT Touchscreen Display, QVGA (240 x 320), 1.3 MP Rear Camera, Dual Band, GSM 900 / 1800, Bluetooth 2.1, Platform SC6531D, MicroSD slot, Triple-SIM, 1300 mAh Battery and Micro USB.
•DS107D Fly Eon - 1.8” TFT Display, QQVGA (128 x 160), VGA Camera, Dual Band, GSM 900/1800, Bluetooth 2.1, Platform SC6531DA, MicroSD slot, Dual-SIM, 800 mAh Battery and Micro USB.
•IQ434 Fly Horizon 3 - 3.5” TFT Touchscreen, HVGA (320 x 480), Android 4.2, VGA Rear Camera, Dual Band, 2G/EDGE/900/1800, Bluetooh 4.0 with A2DP, Wi-Fi b/g/n, Platform MT6671AE, 512MB internal + 256MB RAM, MicroSD slot, Dual-SIM, 1000 mAh Battery and Micro USB.
•IQ4400 Fly Iris - 4.0” TN Touchscreen Display, WVGA (480 x 800), Android 4.4, 3.2MP FF Rear Camera, Dual Band, 2G/EDGE/900/1800/1900, Bluetooth 3.0 with A2DP, Wi-Fi b/g/n, Platform MTK6571, 4GB internal + 512MB RAM, 1.3Ghz Dual Core Processor, MicroSD slot, Dual-SIM, 1250 mAh Battery and Micro USB.
•IQ4503 Fly Dune - 5.0” IPS Touchscreen Display, FWVGA (854 x 480), Android 4.4, 5MP AF Rear Camera / VGA Front, Dual Band, 3G/EDGE/900/2100, 3GWCDMA, Bluetooth 3.0 with A2DP, Wi-Fi b/g/n, Platform BCM23650M, 4GB internal + 1GB RAM, 1.2Ghz Quad Core Processor, Dual-SIM, 20000 mAh Battery and Micro USB.
•IQ4415 Fly Thunder 3 - 4.5” IPS Touchscreen Display, FWVGA (854 x 480), Android 4.4, 5MP AF Rear Camera / VGA Front Camera, Dual Band, 2G/EDGE/900/1800MHz, Bluetooth 4.0 with A2DP, Wi-Fi, Platform MT6582M, 4GB internal + 512MB RAM, 1.3Ghz Quad Core Processor, Dual-SIM, 1650mAh Battery and Micro USB.
•IQ4418 Fly Eclipse - 4.0” TFT Touchscreen Display, WVGA (480 x 800), Android 4.4, 15MP FF Rear Camera / VGA Front Camera, Dual Band, 2G/EDGE/900/1800/1900, 3G WCDMA 900/2100, Bluetooth 4.0 with A2DP, Wi-Fi b/g/n, Platform MT6572M, 4GB internal + 512MB RAM, 1.0Ghz Dual Core Processor, MicroSD slot upto 32GB, Dual-SIM, 1400 mAh Battery and Micro USB.
•IQ4514 Fly Eclipse 3 - 5.0” IPS Touchscreen Display, HD (1280 x 720), Android 4.4, 8MP AF Rear Camera / 2MP Front Camera, Dual Band, 2G/EDGE/GSM, 3G WCDMA 900 or 2100, Bluetooth 4.0, Wi-Fi b/g/n, Platform MT6582M, 8GB internal + 1GB RAM, 1.3Ghz Quad Core Processor, MicroSD slot, Dual-SIM, 2000 mAh Battery and Micro USB.
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