Powered by NFC, the Samsung Wireless Audio Multiroom is the latest in wireless, home entertainment DUBAI, United Arab Emirates—November 26, 2014—Samsung Electronics Co., Ltd. introduced the Samsung Wireless Audio Multiroom to the region today. Wi-Fi and NFC-enabled, the new additions to Samsung’s audio line allow users to stream music and control sound and playback with their smart devices. The Wireless Audio Multiroom also offers two-way functionality for a fuller and bolder range of sound. Ushering the new product into the region, Vinod Nair, General Manager of Audio Visual Sales and Marketing said, “Now more than ever, Samsung is devoted to giving consumers the best listening experience possible, and the Samsung Wireless Audio Multiroom is a category-defining step in that direction. By bringing wireless connectivity and our unique design capabilities together, we have truly integrated music into the home and made it easier for consumers to customize, play with and change out their audio, no matter where they sit, stand or roam.” Built for the way consumers live, the Wireless Audio Multiroom easily streams music from different Internet sources, including iTunes Radio. Available to both Android and iOS users, the Samsung Shape™ App lets users create playlists, adjust volumes, and even customize playback. ‘Party Play’ lets users play the same song on multiple speakers. ‘Single Play’ sounds one song on one speaker, and ‘Zone Play’ plays different songs on different speakers, repeating a song in the living room while an album shuffles in the kitchen. The Wireless Audio Multiroom plays music from users’ smartphones through the Samsung Shape™ App, as well, and pairing them is now easier than ever with NFC. With just a tap, songs on a smartphone instantly play on the Wireless Audio Multiroom, offering users a hassle-free connection to their libraries of sound. An important addition to Samsung’s family of devices, the Wireless Audio Multiroom works with Samsung’s TVs, Soundbars and BluRay players via NFC. By simply linking compatible devices to the Wireless Audio Multiroom speakers with the Multiroom Hub M250 and the Samsung Shape™ App, users can play music, movies and whatever else they choose in ‘Single Play’ mode or grouped with the rest of their home entertainment system in surround sound. Even traditional speakers can be linked to the Samsung Shape™ App with Samsung Link Mate, a device that integrates virtually any audio equipment into Samsung’s audio ecosystem. Available in three models—M3, M5 and M7—the Samsung Wireless Audio Multiroom is available in Black and White, and will retail at AED 699, AED 1,099, and AED 1,499, respectively, at retail stores across the region. The Multiroom Hub M250 will retail at AED 299.
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