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DURISE: REAL ESTATECROWDFUNDING Dubai, UAE 28th October 2014- DURISE, a company established by CEO Waleed Esbaitah, announced today that it will launch its services throughout theMiddle East / GCC region in the coming month. DURISE is a real estate company that allows investors to invest in real estate via a crowdfunding concept for as little as $5,000. The concept behind real estate crowdfunding investment is simple - it is an alternative method of real estate investment that is open toeveryone from all walks of life. Many potential investors flirt with the idea of investing in real estate or even merely purchasing a property to live in, however, a large number of younger and first time buyers abandon the idea because they find they have been priced out of the property market. WhileDURISE has particular appeal foryoung and first time investors, it is also a very attractive option for established investors and companies owing to the ease of use in addition to thevarious interactive tools that the website offers its users to track their investment, access DURISE’s analysis, studies and due diligence. DURISE offers both established and first time investors the opportunity to invest in real estate in the region with a low entry price and minimal risk. While an investor may not be purchasing their own property outright, it is a first step to owning a percentage of a property along with other investors via a crowdfunding platform. Waleed Esbaitah, CEO & founder of DURISE, established the company to provide investors in the region with an alternative to the old fashioned property investment model. He said: “I’m delighted to announce the launch of DURISE, which is a truly innovative concept fusing modern technology and traditional bricks and mortar investment. For many, investing in real estate is the safest most comfortable option, and I can understand this as I come from a background where my family business is the real estate industry. However, the makeup of the Middle East is overwhelmingly young, which translates into technology savvy investors who are comfortable with technology and the concept of crowdfunding. At the same time, for many young investors the price point for entry into the real estate market is far too high, which is why DURISE is the perfect option for them.” Investors will be able to sign up via www.durise.com, and either create a new account or sign in via existing social networking accounts. New users will immediately gain access to investment opportunities, a real estate focused community, and updated news on real estate and the region. Investors can benefit from the firm’s extensive research and analytics department and will receive forecasts, studies, and different analytics to help them make informed choices. Waleed adds: “After creating an account users will have direct access to all of our offers. In less than five minutes a user can browse, select, finalize, and become a real estate owner.” He went on to say that “Our first target is to educate the public about this exciting concept and that is why we decided to hold back on offering our services at the very start, we feel that to successfully introduce a new concept you would first need to build up trust and that can only be achieved by conveying transparency and opening a two way dialogue with our prospective clients”. The process is straightforward, once a new investment project is fully funded, DURISE will complete the real estate transaction. In the unlikely event that the total funds are not raised by the crowd, DURISE will reimburse the investors their capital in full. Fully funded investment projects will then be managed by DURISE on behalf of investors for a minimal management fee. DURISE aims to unify and simplify the real estate industry. With its teamof experienced real estate professionals bringing a vast skill set and experience, and a large network in the Middle East, the company is about to introduce one of the most exciting concepts the region has seen.
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