Regional Consumer Demand for Up-to-the-Second Online Experiences Driving Content Management Solutions Market

Tinext Opens Middle East Office in Bid to Transform Middle East Businesses

Dubai, United Arab Emirates: Middle East organizations must be able to offer fuller, richer online experiences to their customers or face dramatically reduced market share, according to the CEO of one of the world’s leading IT consultancies.

Consumers are increasingly demanding up-to-the-second levels of internet content accuracy, from booking airplane tickets and watching news programming to paying utility bills or buying a fashionable item of clothing, and that means that the platforms on which they are operating must be expertly managing their related content.

Integrating the web in new ways, with the people and processes at the heart of a business, is required to ensure that a business is fully exploiting the benefits of today’s technologies and truly creating a compelling online experience for its customers.

“All businesses want to leverage technology to better serve their customers, but few really know how best to do that,” said Stefano Zoia, Switzerland-based CEO of Tinext, the global IT consultancy.

“By better managing online content, regional businesses can reduce costs, raise efficiencies, and also create new business opportunities.”

Tinext is opening an office in the region now to address this pressing need, Zoia says, building bespoke technology solutions entirely around Middle East business processes and business needs, just as it has for nearly 1,000 other companies around the world, including Whirpool, Sanofi, Bally, and Royal Caribbean, and Al Arabiya News Channel in the region.

“We are the region’s Arabic news leader because of the accuracy of our content, as well as the speed with which we are able to deliver it to our clients.  This content management dynamic is one of the pillars of our success, and it is not an accident that we partnered with Tinext to create and deploy our Magnolia-based solution,” said Eslam Refaat, Head of Digital Operations at Al Arabiya, the news channel which owns alarabiya.net.

Working with technology partners, including Magnolia, Tinext has entered into an agreement with one of the region’s existing IT consultancies to ensure that it can deliver region-relevant resource and expertise to its customers from day one of its operation.

“We are excited about Tinext committing more fully to the Middle East region, because it means that our existing and potential customers will be better able to exploit their significant investments in our category-leading, content management software solutions.  They have a great regional team, and we are excited to work closely with them,” said Dominik Steinacher, Chief Commercial, Magnolia.