Dubai-UAE: 01 October, 2014 - The founder & president of SA Level L.L.C, Mr. Simon Afram signed a memorandum of understanding with Dubai World Central (DWC) towards the purchase of land for the development of an iconic luxury and lifestyle project which will be located in DWC. SA Level L.L.C, the developer of the project, entitled “Level City” is in the process of designing the master plan in collaboration with Dubai based architects. Mr Simon Afram, founder & president of SA LEVEL L.L.C said: “We are looking at creating a unique luxury complex combining hospitality, leisure and entertainment across an area of 110.000m². This project will also leverage our focus on innovative and iconic technologies which articulate the philosophy of the LEVEL brand. Dubai World Central’s unique urban “live and work” concept together with its infrastructure and strategic location as well as facilities provided to businesses, made it the perfect location choice for our project”. Dubai World Central (DWC) is the world’s first purpose-built aerotropolis and a strategic initiative of the Government of Dubai. The 140-sq km master-planned free zone located near the Jebel Ali Port delivers unique multimodal capabilities that support a host of activities including logistics, aviation, commercial, exhibition, humanitarian, residential and leisure-related businesses. Key components defining Dubai World Central include the Al Maktoum International Airport, Logistics District, Aviation District, Business Park, Commercial District, Residential District, Golf District, Exhibition District, and the Humanitarian District.
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